Open to opportunities

Lauren Cabe

@laurencabe

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I build scalable CRM, digital experience, and customer lifecycle programmes across global markets.

United Kingdom

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What I'm looking for

I'm looking to make an immediate impact in a role where I can connect digital platforms, customer journeys, data governance, and operational adoption across complex global organisations.

At Accenture, I led CRM, platform, and digital marketing programmes for global energy, FTSE 100, and automotive clients. I managed a nine-platform CRM ecosystem across 24+ markets, supported 700+ annual campaigns, and helped scale personalised offer delivery from 200 to 300,000+ per month.

I turn complex platforms into practical business assets by connecting technical delivery with customer journeys, operational workflows, and local-market adoption. My work has included saving £94k through a new web interface, managing 80M+ customer records under GDPR governance, leading UAT cycles, and launching channels including Viber and Rich Push Messaging.

Earlier at Rigor, I built an automated inbound sales process generating $200k in annual recurring revenue and led customer onboarding for a complex SaaS platform. I’m returning from a travel sabbatical ready to apply my experience in CRM, customer success, omnichannel strategy, and digital transformation.

Experience

Work history, roles, and key accomplishments

Digital Marketing Strategy Associate Manager

Accenture

Oct 2019 - Sep 2025 (5 years 11 months)

Led global marketing strategy and CRM initiatives for major clients, including a top energy company and FTSE 100 firms. Managed platform migrations, data governance, and cross-functional teams to drive customer engagement and operational efficiency.

CRM Eloqua Adobe SAP Jira Notion Zendesk HTML CSS Adobe Analytics Power BI Agile Scrum UAT GDPR Data Governance Omnichannel Strategy Campaign Management Team Leadership

E-Commerce Operations

Amazon

Jan 2019 - Dec 2019 (11 months)

Improved vendor customer journey and process efficiency, reorganizing inventory for 500+ items and presenting actionable alternatives to senior leadership.

Customer Journey Optimization Process Improvement Inventory Management

Growth & Sales Automation / Customer Success / Business Development

Rigor

Jan 2016 - Dec 2018 (2 years 11 months)

Built automated inbound sales process generating $200k ARR, exceeded SQL quotas, led customer onboarding, and created help center documentation.

Sales Automation Customer Success Zendesk SaaS Lead Generation Onboarding Documentation

Education

Degrees, certifications, and relevant coursework

London School of Economics and Political Science

Master of Science, Management of Information Systems & Digital Innovation

Activities and societies: Editor of iSChannel magazine; Top 2 finish in Dragon's Den pitch competition.

MSc in Management of Information Systems & Digital Innovation. Thesis on Design Science Research for Augmented Reality in Department Store Retail.

Wofford College

Bachelor of Arts, Humanities & Spanish

Grade: Cum Laude

Activities and societies: Academic Chair for Zeta Tau Alpha; Orientation Leader; Co-founder and Director of Communications for a women's career development organization.

BA in Humanities & Spanish with a Business minor, graduated Cum Laude. Departmental Honors in Humanities.