Aaron Dent

Led end-to-end CRM and communication strategy across 70+ casino and sportsbook brands, including platform migration delivery and a new brand launch from scratch to £1M+NGR/month. Implemented a continuous improvement framework that cut the monthly promotions process from 25 to 10 working days, boosting operational agility. Owned department KPIs, introducing financial comms tracking to quantify ROI,

Optimised full-funnel marketing using data-driven insights, increasing MQL generation by 20% and improving marketing–sales alignment. Launched targeted SEO, email, social, and partner campaigns in 10+ UK regions, driving a 30% boost in engagement and conversions. Developed segmented messaging and landing page journeys, generating 150+ qualified sign-ups and strengthening lead nurturing with CRM an

Led client acquisition strategy, collaborating with creative teams to pitch standout campaigns, personally securing five long-term client partnerships. Managed day-to-day delivery for key accounts, aligning goals and reporting weekly on performance to improve retention and satisfaction. Produced high-impact content in partnership with an in-house studio, delivering guerrilla marketing campaigns th

Led the direct-to-consumer CRM strategy for Scotts, optimising lifecycle and promotional email marketing to drive a 15% increase in customer lifetime value through targeted, data-driven campaigns. Revamped campaign creative and structure in collaboration with the design team, launching a product-focused email template that opened new trading opportunities and improved merchandising efficiency. Bui

Led the sportsbook communications strategy, working cross-functionally with CRM Managers across sportsbook, casino, and lotto to align campaigns with key sporting events and promotions. Implemented site-scraping technology to display live odds and enable dynamic email personalisation, achieving a 25% average CTR and improving customer experience. Contributed to a 15% uplift in wagering during majo

Grade: First-Class Honours

Activities and societies: Earned an international scholarship and completed two Erasmus+ exchanges.

Graduated with First-Class Honours, earning an international scholarship and completing two Erasmus+ exchanges. Specialized in brand strategy, consumer behaviour, and strategic management, with a final-year focus on CRM, digital marketing, and customer lifecycle modelling. Developed strong commercial acumen through case studies, live briefs, and data-led marketing projects aligned with real-world

Activities and societies: Erasmus+ International Business Scholarship

Undertook an Erasmus+ International Business Scholarship program. Gained international exposure and insights into global business practices.

Activities and societies: Erasmus+ International Business Scholarship

Participated in an Erasmus+ International Business Scholarship program. Focused on international business studies during the exchange period.