Looking for a job

Benjamin Hearn

@benjaminhearn

Message

I build CRM lifecycle programmes that grow retention, revenue, and engagement.

United Kingdom

Message

What I'm looking for

I'm looking to lead CRM and lifecycle growth in a remote-first environment, partnering with product, data, and engineering teams to build automated customer journeys, improve retention, and deliver measurable commercial growth in regulated markets.

At FanTeam, I lead lifecycle, CRM, brand, and campaign execution across a UK-regulated sportsbook and fantasy sports product. My work has delivered 100%+ active-user growth, 120% turnover growth, and 200% revenue growth through targeted lifecycle interventions and product alignment.

I built FanTeam's CRM capability and experimentation programme from the ground up, designing automated onboarding, activation, retention, reactivation, and loyalty journeys. I use behavioural segmentation, predictive modelling, testing, and cross-functional partnership to improve customer value while meeting responsible gambling, GDPR, and UKGC requirements.

Experience

Work history, roles, and key accomplishments

Current

Head of FanTeam

Current

Scout Gaming Group

Nov 2025 - Present (10 months)

Lead marketing for the FanTeam product unit across a UK-regulated sportsbook and multi-market fantasy sports operator, with primary focus on lifecycle, CRM, and retention alongside brand, campaigns, and cross-functional coordination. Delivered 100%+ active user growth, 120% turnover growth, and 200% revenue growth over the past 12 months.