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Marc Hummel

@marchummel

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Director of Marketing driving growth through data-led brand and GTM strategies.

United States

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What I'm looking for

I use technology to drive business results. 14+ years' experience across sales enablement, email marketing, content marketing, AI coding, Clay, n8n, Zapier, Salesforce, Pardot, etc.

I am a resilient marketing leader with 14+ years advancing business growth at dynamic organizations, blending creativity with practical problem solving to launch products, build brands, and drive go-to-market success. I lead cross-functional teams and manage budgets to execute content, digital advertising, product launches, and rebranding initiatives that measurably move the business.

At CardFlight I scaled reseller and merchant channels, contributed to 175% product user growth, and helped increase annual revenue 360% over seven years, culminating in a minority investment. I prioritize data-informed decision making, sales enablement, and customer-focused positioning while optimizing workflows and CRM utilization to enable rapid, repeatable growth.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

CardFlight

Aug 2018 - Present (7 years 8 months)

Led marketing for an SMB payments software company, driving product launches, brand repositioning, and channel growth that contributed to 360% annual revenue growth over seven years and 175% user growth in the reseller channel.

Go To Market Strategy Growth Channel Content Marketing Salesforce Digital Advertising Product Launches Product Positioning Marketing Operations

Content Marketing Manager

YouVisit

Jun 2017 - Aug 2018 (1 year 2 months)

Developed targeted content and case studies to advance sales for virtual tour software, achieving a 20% conversion-to-demo rate through strategic release of 25 case studies in one year.

Content Strategy Case Studies Lead Generation B2B Marketing Content Writing Sales Enablement

Content Marketing Associate

Monetate

Feb 2015 - Jan 2017 (1 year 11 months)

Supported enterprise B2B SaaS marketing with sales enablement and inbound lead generation, producing the Ecommerce Quarterly report and contributing to multi-$250K deals via targeted direct mail campaigns.

Content Marketing Sales Enablement Report Writing Demand Generation B2B SaaS

Copywriter

QVC

Aug 2011 - Feb 2015 (3 years 6 months)

Wrote multichannel copy for a top-ranked ecommerce retailer across web, on-air text, and email newsletters to support multichannel retail initiatives.

Copywriting Email Marketing Ecommerce Editorial Brand Voice Content Production

Education

Degrees, certifications, and relevant coursework

University of Pennsylvania

Master of Liberal Arts, Communication Strategy, Research, & Design

Completed a Master of Liberal Arts focusing on communication strategy, research, and design at the University of Pennsylvania.

Rutgers University–Camden

Bachelor of Arts, English

Activities and societies: Minor in Graphic Design; Athenaeum Honors Society; Margaret M. Marsh Research Prize

Earned a Bachelor of Arts in English with a minor in Graphic Design and received the Margaret M. Marsh Research Prize; member of the Athenaeum Honors Society.