CHRIS WILKS

I’m a B2B marketing director with 14 years of experience owning full-funnel demand generation, brand narrative, and pipeline growth for technology and complex B2B organizations. I’m at my best translating business growth goals into scalable strategies that improve both lead volume and lead quality.

At LYT Growth Partners, I delivered a 21% increase in lead generation while cutting cost-per-lead by 26% by redesigning channel mix, tightening audience targeting, and implementing full-funnel attribution across paid search, social, affiliate, email, and web. At BrandExtract, I scaled qualified lead volume by 40% and grew annual client revenue by 25% across a $2.5M+ marketing investment portfolio, building integrated demand generation programs across paid, organic, and lifecycle channels.

I also drive measurable pipeline outcomes by aligning campaign execution directly with sales pipeline targets—improving Lead-to-SQL conversion by 25% and reducing cost-per-SQL by 8%, while building performance dashboards that track MQL-to-SQL conversion, CPL, CPA, pipeline contribution, and revenue impact. From structured SEO that increased organic traffic by 80% (40,000+ additional monthly visitors) to an Ideal Customer Profile initiative that reduced Cost Per Acquisition by 5%, I lead cross-functional teams across content, design, analytics, lifecycle marketing, and RevOps to deliver qualified pipeline at scale—and I bring hands-on leadership across SEO, paid acquisition, email marketing, marketing automation, and experimentation.