Product Manager seeking a US-only remote role on a B2C-focused team at a Series B or later-stage company. Motivated by driving real user and business impact through data-informed decisions. Experienced owning problems end-to-end, from 0-to-1 initiatives to scaling existing products, with strong collaboration across product, engineering, and design.
Marcelo Otero
@marcelootero
Driving growth, innovation, and user engagement through effective product strategies. π
What I'm looking for
Product Manager with 7+ years of experience building and scaling digital products across customer-facing and operational platforms, from 0-to-1 launches to mature systems.
Iβve led cross-functional teams across eCommerce, SaaS, and enterprise environments, shipping products that delivered measurable impact: 80% customer adoption on a core product, 30% revenue growth post-launch, and a 60% reduction in support volume through self-service tooling.
What I focus on:
β End-to-end product ownership: discovery, strategy, roadmaps, PRDs, and delivery
β Translating complex business and operational problems into clear, usable product solutions
β Strong technical fluency with APIs, platforms, no-code tools, and enough code literacy to collaborate effectively with engineers
β Pragmatic Agile leadership across distributed, cross-timezone teams
β User-centered thinking grounded in research, UX collaboration, and data-informed iteration
Iβm currently exploring fully remote Product Manager or Product Owner roles with U.S.-based companies, especially teams building platforms, internal tools, or complex digital workflows.
If youβre solving meaningful problems and value clear thinking and execution, letβs connect.
Experience
Work history, roles, and key accomplishments
Delivery-focused Product Analyst supporting enterprise web and mobile initiatives in a global organization. Translated business goals and UX designs into clear epics, user stories, and acceptance criteria adopted as an onboarding standard. Partnered with UX, Brand, Marketing, and Engineering to refine scope, prioritize work, and support delivery through QA and UAT.
Product Manager, Digital
Eterneva
Aug 2023 - Apr 2025 (1 year 8 months)
I led product strategy and execution across customer-facing platforms and internal tools at a fast-growing Series A DTC memorial diamond startup. As part of the leadership team, I helped shape cross-functional initiatives across Marketing, Sales, Ops, and Engineering.
Product Manager, eCommerce
Now Optics
Nov 2020 - Aug 2021 (9 months)
Led the migration from an informational site to an omnichannel eCommerce platform, driving a 30% revenue increase within 3 months. Launched BOPIS through customer research and cross-functional alignment, boosting online sales by 15%. Delivered a personalized My Account experience and owned backlog prioritization for revenue-driven initiatives.
Product Manager, Web Platforms
Now Optics
Apr 2019 - Nov 2020 (1 year 7 months)
Promoted into a Web Product Owner role, managing a remote team responsible for appointment scheduling and eCommerce systems. Led a 0-to-1 order tracking portal integrating multiple APIs, reducing support calls by 60%. Improved scheduling conversion by 15% through data-informed UX improvements and partnered with Marketing on high-converting landing pages.
Product and SEO Consultant
Top Floor Marketing
Nov 2021 - Aug 2023 (1 year 9 months)
β’ Enabled SEO Manager transition and optimized processes.
β’ Implemented ClickUp for streamlined task management.
β’ Restructured and trained the SEO team.
β’ Led data-driven decision-making and reporting training.
β’ Improved user experiences and conversion rates for high-ticket clients.
SEO Manager
Now Optics
Oct 2016 - May 2019 (2 years 7 months)
β’ Achieved a 30% boost in organic traffic in just four months by implementing multiple on-site SEO best practices and optimizations.
β’ Outperformed market competitors by creating dynamic SEO strategies.
β’ Utilized Google Analytics and Google Data Studio to provide comprehensive reporting and analyses on website demographics and statistics.
SEO Specialist
White Shark Media
Oct 2014 - Oct 2016 (2 years)
β’ Managed 30 clients: audits, custom strategies, and keyword research.
β’ Used competitor analysis to enhance client performance.
β’ Provided monthly reports, highlighting metrics and next steps for transparency.
β’ Optimized websites with XML sitemaps, robots.txt files, and 301 redirects.
β’ Stayed up-to-date on trends and algorithm updates.
Education
Degrees, certifications, and relevant coursework
Marcelo hasn't added their education
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Tech stack
Software and tools used professionally
Google Tag Manager
Looker
Data Studio
GitHub
Cloudflare
Google Docs
Shopify
WooCommerce
Mailchimp
Google Drive
Node.js
Next.js
Tailwind CSS
Heap
Google Analytics
Google Search Console
Figma
Slack
Microsoft Teams
Kinsta
Jira
React
JavaScript
Python
HTML5
CSS 3
Stripe
PayPal
Google Workspace
Confluence
Trello
Notion
ClickUp
WordPress
Strapi
Ahrefs
Moz
SEMrush
Google Sheets
Microsoft Excel
TypeScript
Pendo
Git
Emarsys
Yext Search Experience Cloud
Optimizely
Braintree
SQL
Hotjar
Screaming Frog
Lovable
Claude Code
Availability
Location
Authorized to work in
Website
marcelootero.comSalary expectations
Social media
Job categories
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