Looking for a job

Marcelo Otero

@marcelootero

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Driving growth, innovation, and user engagement through effective product strategies. 🚀

Costa Rica

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What I'm looking for

I am seeking a fully remote job at a company that values asynchronous communication and embodies excellence, transparency, and ownership as part of its core values, while also providing me with challenging opportunities to learn from others and make a real impact.

Hi, I'm Marcelo! I'm a product manager with a solid digital marketing and leadership background. Think of me as a Swiss Army knife of sorts - I've got many skills and I'm always ready to tackle new challenges.

I'm a curious person by nature and a fast learner, so I'm constantly seeking out new ways to improve and stay ahead of the curve. As a product manager, I'm passionate about creating great products that make people's lives easier and more enjoyable.

In my free time, you'll find me exploring the latest tech trends, getting lost in a good book, strumming my guitar, or tackling a DIY project. And of course, spending quality time with my amazing wife and our energetic Boxer dog is always a highlight.

Feel free to connect with me.

Industry Knowledge: Agile • Scrum • Wireframing • UX Research • Prioritization • SaaS • A/B Testing • Software Development Life Cycle (SDLC)

Technical Skills: Jira • ClickUp • Trello • Heap • Pendo • Google Analytics • Google Tag Manager • Looker Studio • Search Engine Optimization (SEO) • CRO • Figma • JavaScript • Microsoft Excel / Google Sheets

Soft Skills: Leadership • Communication • Team Management • Critical Thinking • Emotional Intelligence • Problem Solving • Creativity • Attention to Detail • Analytical • Decision-making • Learning Agility • Customer-centric • Adaptability and Flexibility • Positivity • Curiosity

Experience

Work history, roles, and key accomplishments

Product Manager, Ecommerce

Now Optics

Dec 2020 - Sep 2021 (9 months)

• Transformed WordPress to MERN eCommerce, increasing revenue by 25%.
• Launched "Buy Online, Pick Up In Store," leading to a 15% sales increase.
• Improved "My Account" dashboard for better customer satisfaction and loyalty.
• Defined Business Requirements Documents (BRD) with cross-functional stakeholders.
• Managed data-driven product backlog for successful project delivery.

SEO Ecommerce CRO UX Product Development Web Development Google Analytics Team Management Product Management

Product Manager, Web

Now Optics

May 2019 - Dec 2020 (1 year 7 months)

• Spearheaded real-time order portal, reducing calls by 70% during COVID-19.
• Boosted "Book Your Eye Exam Online" conversion rate by 12% with data-driven decisions.
• Improved conversion rates through CRO strategies, site speed, and UX enhancements.
• Provided innovative tech support for successful marketing campaigns.

SDLC Agile Scrum Jira Product Management

Current

Product and SEO Consultant

Current

Top Floor Marketing

Dec 2021 - Present (3 years 3 months)

• Enabled SEO Manager transition and optimized processes.
• Implemented ClickUp for streamlined task management.
• Restructured and trained the SEO team.
• Led data-driven decision-making and reporting training.
• Improved user experiences and conversion rates for high-ticket clients.

Advertising SEM SEO Team Management On Page SEO SEO Strategy Technical SEO Keyword Research Google Search Console Google Analytics Product Management Content Strategy

SEO Manager

Now Optics

Oct 2016 - May 2019 (2 years 7 months)

• Achieved a 30% boost in organic traffic in just four months by implementing multiple on-site SEO best practices and optimizations.
• Outperformed market competitors by creating dynamic SEO strategies.
• Utilized Google Analytics and Google Data Studio to provide comprehensive reporting and analyses on website demographics and statistics.

SEO Communications SEO Strategy Team Management Keyword Research

SEO Specialist

White Shark Media

Oct 2014 - Oct 2016 (2 years)

• Managed 30 clients: audits, custom strategies, and keyword research.
• Used competitor analysis to enhance client performance.
• Provided monthly reports, highlighting metrics and next steps for transparency.
• Optimized websites with XML sitemaps, robots.txt files, and 301 redirects.
• Stayed up-to-date on trends and algorithm updates.