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Amanda Baird

@amandabaird

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Strategic product manager driving user-centric digital transformation and measurable business impact.

United States

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What I'm looking for

I seek a senior product role where I can lead cross-functional teams, drive user-centered digital transformation, and deliver measurable operational and customer impact while continuing to grow in AI and product strategy.

I am a strategic and results-oriented Product Manager with 10+ years leading product development, digital marketing, and financial-services initiatives across enterprise and high-growth startup environments. I translate complex business needs into actionable product roadmaps, leveraging user research, data analysis, and agile practices to deliver measurable value.

At Walmart I directed end-to-end strategy for a Location Architecture mobile platform deployed across ~4,700 stores in five international markets, driving $2.56M in operations savings and a 21% acceleration in pick-rate efficiency while increasing Store Associate adoption by 38%.

I bring cross-functional leadership experience—from architecting FinTech trading platforms and improving support analytics for 5,000+ users to boosting DAU through SEO and product optimizations—and I stay current through upskilling in AI, business intelligence, and product methodologies.

Experience

Work history, roles, and key accomplishments

Current

Career Hiatus

Current

N/A

Aug 2024 - Present (1 year 11 months)

On professional sabbatical to support family and pursue upskilling in AI, business intelligence, and product trends while researching AI tools for integrated development.

Professional Development Business Intelligence Research Networking

Product Manager

Walmart, Inc

Sep 2021 - Aug 2024 (2 years 11 months)

Directed end-to-end product strategy for the Location Architecture mobile platform across ~4,700 stores in five international markets, increasing Store Associate adoption by 38% and delivering $2.56M in operations savings while improving pick-rate efficiency by 21%.

Product Strategy Mobile Product Management Roadmapping Agile Stakeholder Management Data Analysis UX Operational Efficiency Change Management

Business Analyst Consultant

Self Employed

Sep 2018 - Aug 2021 (2 years 11 months)

Led product strategy and go-to-market for a Series A FinTech crypto trading platform, accelerating GTM readiness by 30% and increasing qualified lead conversion by 32% while improving support satisfaction by 28% and reducing ticket resolution time by 35%.

Product Strategy Go To Market KPI Tracking Customer Success

Digital Marketing Manager

The Stylista Group

Aug 2018 - Jun 2020 (1 year 10 months)

Orchestrated product and SEO initiatives for a mobile app, increasing DAU by 15% and improving engagement by 20% through data-calibrated go-to-market strategies and unified social media governance.

SEO Go To Market Analytics A B Testing Content Strategy Social Media Management Campaign Optimization

Associate Director

ANZ Banking Group Ltd

Apr 2017 - Aug 2018 (1 year 4 months)

Managed cross-border financing and scaled a $500M+ corporate portfolio, structuring credit and capital markets solutions that grew revenue by 25% and improved risk-adjusted returns.

Portfolio Management Risk Analysis Client Relationship Management Transaction Banking Financial Modeling

Client Services Manager

ANZ Banking Group Ltd

Nov 2014 - Mar 2017 (2 years 4 months)

Streamlined quarterly loan fee updates and regulatory reporting processes, reducing review time by 50–70% and providing training and process oversight to off-site teams.

Compliance Client Services Regulatory Reporting Process Improvement Training Reconciliations Document Control

Marketing Consultant

PB & Associates

Jan 2013 - Jan 2015 (2 years)

Designed and executed digital marketing roadmaps that increased audience engagement by 50% and boosted lead generation by 35% through cross-channel campaigns and A/B testing optimizations.

Digital Marketing Campaign Strategy A B Testing Email Marketing Social Media Analytics Conversion Optimization Content Strategy

Retail Associate

Saks + Williams Sonoma

Oct 2012 - Jan 2015 (2 years 3 months)

Delivered private shopping experiences and in-store initiatives that increased high-value client sales by 20% and improved process efficiency by 15%.

Customer Service Sales Visual Merchandising Client Relations Upselling Retail Operations Process Improvement

Credit Operations Associate

Citigroup

Jul 2007 - Oct 2011 (4 years 3 months)

Managed global ABTF credit portfolio supporting $10B in exposure, improved data integrity reducing reporting discrepancies by 75%, and streamlined credit operations to enhance transaction efficiency.

Credit Operations Portfolio Management Reconciliations Reporting Risk Management Process Automation Compliance

Documentation Associate

Citigroup

Jun 2004 - Jul 2007 (3 years 1 month)

Reviewed credit documentation across five product lines ensuring 100% compliance, reduced review turnaround time by 25%, and audited 200+ client files monthly to mitigate risk.

Documentation Auditing Process Improvement Quality Assurance Compliance