Amanda Baird
@amandabaird
Strategic product manager driving user-centric digital transformation and measurable business impact.
What I'm looking for
I am a strategic and results-oriented Product Manager with 10+ years leading product development, digital marketing, and financial-services initiatives across enterprise and high-growth startup environments. I translate complex business needs into actionable product roadmaps, leveraging user research, data analysis, and agile practices to deliver measurable value.
At Walmart I directed end-to-end strategy for a Location Architecture mobile platform deployed across ~4,700 stores in five international markets, driving $2.56M in operations savings and a 21% acceleration in pick-rate efficiency while increasing Store Associate adoption by 38%.
I bring cross-functional leadership experience—from architecting FinTech trading platforms and improving support analytics for 5,000+ users to boosting DAU through SEO and product optimizations—and I stay current through upskilling in AI, business intelligence, and product methodologies.
Experience
Work history, roles, and key accomplishments
Career Hiatus
N/A
Aug 2024 - Present (1 year 10 months)
On professional sabbatical to support family and pursue upskilling in AI, business intelligence, and product trends while researching AI tools for integrated development.
Directed end-to-end product strategy for the Location Architecture mobile platform across ~4,700 stores in five international markets, increasing Store Associate adoption by 38% and delivering $2.56M in operations savings while improving pick-rate efficiency by 21%.
Business Analyst Consultant
Self Employed
Sep 2018 - Aug 2021 (2 years 11 months)
Led product strategy and go-to-market for a Series A FinTech crypto trading platform, accelerating GTM readiness by 30% and increasing qualified lead conversion by 32% while improving support satisfaction by 28% and reducing ticket resolution time by 35%.
Digital Marketing Manager
The Stylista Group
Aug 2018 - Jun 2020 (1 year 10 months)
Orchestrated product and SEO initiatives for a mobile app, increasing DAU by 15% and improving engagement by 20% through data-calibrated go-to-market strategies and unified social media governance.
Associate Director
ANZ Banking Group Ltd
Apr 2017 - Aug 2018 (1 year 4 months)
Managed cross-border financing and scaled a $500M+ corporate portfolio, structuring credit and capital markets solutions that grew revenue by 25% and improved risk-adjusted returns.
Client Services Manager
ANZ Banking Group Ltd
Nov 2014 - Mar 2017 (2 years 4 months)
Streamlined quarterly loan fee updates and regulatory reporting processes, reducing review time by 50–70% and providing training and process oversight to off-site teams.
Marketing Consultant
PB & Associates
Jan 2013 - Jan 2015 (2 years)
Designed and executed digital marketing roadmaps that increased audience engagement by 50% and boosted lead generation by 35% through cross-channel campaigns and A/B testing optimizations.
Retail Associate
Saks + Williams Sonoma
Oct 2012 - Jan 2015 (2 years 3 months)
Delivered private shopping experiences and in-store initiatives that increased high-value client sales by 20% and improved process efficiency by 15%.
Managed global ABTF credit portfolio supporting $10B in exposure, improved data integrity reducing reporting discrepancies by 75%, and streamlined credit operations to enhance transaction efficiency.
Reviewed credit documentation across five product lines ensuring 100% compliance, reduced review turnaround time by 25%, and audited 200+ client files monthly to mitigate risk.
Education
Degrees, certifications, and relevant coursework
CUNY - Brooklyn College
Bachelor of Science, Business, Management, and Finance
Completed a Bachelor of Science in Business, Management, and Finance at Brooklyn College, focusing on foundational finance and management principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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