DCDalton Characky
@daltoncharacky
Product Manager driving data-led launches and scalable processes that boost profitability and growth.
United StatesWhat I'm looking for
I am a business-driven Product Manager with 3+ years of experience leading cross-functional launches, using data-driven insights, user research, and product strategy to improve workflows and customer experience. I have managed 700+ product launches, improved go-to-market strategies, and increased net profits by an average of 20% through process improvements and prioritization.
I build scalable processes and automations that cut production time (67%), reduce onboarding time (50%), and support long-term product scalability. I collaborate with sales, engineering, and marketing to define requirements and roadmaps, leverage customer feedback and market analysis to inform features, and execute measurable growth initiatives that delivered 90% growth in annual net sales for a past employer.
Experience
Work history, roles, and key accomplishments
Product Manager & Founder
Redhead Fitness
Nov 2023 - Present (2 years 1 month)
Designed and iterated digital product offerings and content funnels that grew engagement to 200K+ views and increased recurring leads and customer growth by 20%; implemented automations that cut production time by 67% and managed cross-functional contractors to deliver roadmap features on schedule.
Product Manager
Sunco Lighting
Dec 2022 - Jul 2025 (2 years 7 months)
Coordinated cross-functional teams to launch 700+ SKUs, contributing to 90% annual net sales growth and reduced product onboarding time by 50% through workflow and process improvements.
Product Manager & Owner
J Dalton Linens
Jan 2022 - Mar 2023 (1 year 2 months)
Improved profitability by 20% via data-driven pricing, customer journey mapping, and product lifecycle management; negotiated supplier contracts and launched 12 new bedding SKUs within six months.
SEO & PPC Specialist
Floorwire
Jan 2022 - Jul 2022 (6 months)
Conducted A/B testing, keyword research, and customer behavior analysis to improve campaign performance and provide product positioning insights used to refine messaging and segmentation.
Education
Degrees, certifications, and relevant coursework
CUCornell University
Certificate in Marketing, Marketing
Completed a Certificate in Marketing through coursework offered by Cornell University.
SUSoutheastern University
Bachelor of Science, Marketing
Completed a Bachelor of Science in Marketing, focusing on marketing principles and applied business strategies.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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