Marcelo Hideki Kushima
@marcelohidekikushima
Senior CRM and Digital Marketing specialist driving retention, automation and data-driven engagement.
BrazilWhat I'm looking for
I am a Senior CRM and Digital Marketing specialist with over eight years' experience across technology, fintech, education, retail and insurance sectors, focused on customer retention, lifecycle automation and measurable revenue impact. I design and implement communication strategies (Email, SMS, WhatsApp, Push) and automated flows, perform audience segmentation and SQL-based analysis, and build dashboards to inform executive decisions.
My hands-on approach has delivered structured customer journeys, multi-channel relationship flows, and measurable results: incremental CRM value growth, conversion increases, and churn reduction. I collaborate cross-functionally, coordinate teams and agency briefs, and continuously optimize through A/B testing and data-driven insights.
Experience
Work history, roles, and key accomplishments
Senior CRM Analyst
Midway - Riachuelo
May 2023 - Present (2 years 9 months)
Owned communication strategy for Insurance, Assistance and Billing Installment products, implemented relationship and activation flows and measurement frameworks, driving a 10% reduction in churn and 15% higher conversion rates.
Senior CRM Analyst
SuperSim
Jan 2021 - Dec 2022 (1 year 11 months)
Implemented and automated individual customer relationship flows and segmentation across a 5M+ base, improving funnel conversion and presenting KPI dashboards to company directors.
Senior CRM Analyst
Linx SA
May 2019 - Dec 2020 (1 year 7 months)
Supported commercial teams across nine segments to improve Microsoft Dynamics 365 CRM, onboarded multiple companies into the CRM and led training and internal communications to increase lead capture and process adoption.
CRM Analyst II
Saraiva Educação
Jan 2018 - Apr 2019 (1 year 3 months)
Implemented the CRM department and led digital marketing for multiple publishing and education brands, reactivating databases and automating communication flows to acquire and retain customers.
Education
Degrees, certifications, and relevant coursework
Cásper Líbero College
Bachelor's Degree, Social Communication (Advertising and Propaganda)
2013 - 2013
Bachelor's Degree in Social Communication with a major in Advertising and Propaganda completed in 2013.
Success College
General English course certificate, English Language
Activities and societies: 7-month exchange program in Dublin to study English
Completed a general English course in Dublin as part of an exchange program.
Miyashita Consulting
Professional courses, Marketing
Completed courses in Relationship Marketing, Networking and Personal Marketing, and Service Marketing.
UDUdemy
Certificate, SQL / Databases
2023 - 2023
Completed an online course 'SQL Database from ZERO to Advanced' including real projects in 2023.
OUOhio University
Specialization, Business and Marketing
Completed a specialization in Business and Marketing.
Availability
Location
BrazilAuthorized to work in
Job categories
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