Matheus Vasconcelos

Conduct Kick-Off meetings, develop customized customer success strategies, and provide specialized technical support across WhatsApp, chat, and email while building dashboards and collaborating with IT and commercial teams across LATAM and Iberia.

Built relationships with strategic clients, planned and optimized customer journeys, and conducted data analysis to generate insights and recommendations while communicating product updates and preparing strategic presentations.

Supported users focusing on satisfaction and CX, managed registrations and audits, and used Confluence, Jira, and Slack to improve process management and communication.

Supported clients through onboarding and post-sales with personalized multichannel service, conducted data analysis to improve CX, and managed purchase processes via Shopify.

Managed customer lifecycle from acquisition to retention, created RFV programs for high-value customers, organized events and email marketing campaigns, and prepared reports with strategic insights.

Managed acquisition and retention strategies, executed email marketing and content creation, and monitored KPIs to deliver performance reports.

Managed CRM and market research, implemented mystery shopper programs, and supported B2B and B2C sales strategies to improve relationships and performance.

Completed business training focused on business strategies and practical management techniques.

Completed coursework in marketing communication strategy to enhance strategic marketing skills.

Completed an MBA in Strategic Business Management focused on strategic planning and business leadership.

Completed a Bachelor's degree emphasizing advertising and marketing principles and practices.

Completed an exchange program in Hispanic Studies to strengthen Spanish language and cultural knowledge.