PSPedro Santos
@pedrosantos3
Marketing analyst focused on CRM and customer experience enhancement.
BrazilWhat I'm looking for
I'm a dedicated marketing analyst with a strong focus on CRM and customer relationship management. Currently, I manage CRM strategies at Hapvida Notre Dame Intermédica, where I optimize beneficiary relationships and enhance customer loyalty. My analytical skills allow me to develop targeted marketing campaigns that align with business objectives, ensuring effective communication with our clients.
Throughout my career, I've successfully implemented CRM strategies that have significantly increased sales and customer engagement. For instance, a recent CRM campaign I developed resulted in a 44% increase in revenue in the dental sector, alongside a 36% rise in sales compared to the previous year. My experience spans various roles, from junior marketing analyst to administrative assistant in corporate governance, where I facilitated communication and alignment across departments.
Experience
Work history, roles, and key accomplishments
Analista de Marketing Pleno
Hapvida Notre Dame Intermédica
May 2024 - Present (1 year)
Responsável pelo gerenciamento do CRM da Companhia, focando em otimizar o relacionamento e fidelização dos beneficiários. Apoio as áreas comerciais, garantindo que as ações de marketing estejam alinhadas com as necessidades do público e objetivos da empresa.
Analista de Marketing Jr
Hapvida Notre Dame Intermédica
Jun 2023 - May 2024 (11 months)
Responsável pelo relacionamento entre o marketing e as diferentes áreas da companhia, garantindo que as estratégias estivessem alinhadas com os objetivos de cada setor e atendendo às necessidades internas.
Assistente Administrativo Governança Corporativa
Hapvida Notre Dame Intermédica
Jul 2022 - Jun 2023 (11 months)
Responsável por atividades administrativas na área de Governança Corporativa, garantindo o funcionamento da área e a organização das informações, além de secretariar os comitês da empresa.
Estagiário Governança Corporativa
Hapvida Notre Dame Intermédica
Jul 2021 - Jul 2022 (1 year)
Coordenava as agendas e pautas das reuniões, garantindo a organização e o alinhamento das atividades, além de secretariar as comissões da empresa.
Education
Degrees, certifications, and relevant coursework
Universidade de Fortaleza
Bachelor of Administration, Administration
2019 - 2023
Graduated in Administration, focusing on various aspects of business management and strategic planning.
FVFundação Getulio Vargas
Course, Corporate Governance
2021 - 2021
Completed a course in Corporate Governance, focusing on the principles and practices that ensure effective governance in organizations.
WPWharton School of the University of Pennsylvania
Course, Strategic Management
2020 - 2020
Completed a course in Strategic Management: Competitive Advantage, focusing on strategies that enhance business performance.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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