Daniel Borba

I am a retention marketing specialist with over 3 years of experience driving growth for top DTC and eCommerce brands. My expertise lies in email and SMS marketing, customer segmentation, and lifecycle strategy, where I have successfully boosted customer lifetime value (LTV) by 35% and improved retention rates by up to 300%. I am passionate about creating scalable, data-driven automation that fosters genuine brand relationships.

In my recent role as a Retention Marketing Manager at Darkroom Agency, I developed and executed strategies that led to significant increases in customer LTV and repeat purchase rates. I led a team of specialists, optimizing performance through A/B testing and advanced segmentation, which resulted in a 30% boost in engagement rates. My commitment to compliance and deliverability has maintained a 99%+ email deliverability rate, ensuring effective communication with customers.

Throughout my career, I have demonstrated a strong ability to turn customer journeys into revenue engines, generating over $20M in attributed revenue. I thrive in collaborative environments, partnering with creative and paid media teams to ensure consistent messaging across all touchpoints. I am eager to leverage my skills and experience to drive retention success for forward-thinking brands.