Eliane Pinheiro
@elianepinheiro
Senior Marketing Automation Specialist focused on data-driven campaign optimization.
BrazilWhat I'm looking for
I am a Senior Marketing Automation Specialist with deep expertise in Salesforce Marketing Cloud and multi-channel campaign execution.
I build personalized automation flows using AMPScript, SQL, Automation Studio, Journey Builder, and Content Builder, and develop HTML/CSS email templates that improve deliverability and engagement. My work emphasizes advanced segmentation, CRM integration, and performance optimization driven by data.
I have led agile squads, coordinated deliverables, and ensured client satisfaction, driving projects from strategy to execution. In prior roles I designed automated communications for SMEs and implemented collections and relationship workflows that measurably increased engagement and revenue.
I hold Salesforce Marketing Cloud certifications and training in business intelligence, CRM, customer experience management, and agile methodologies. I bring a pragmatic, results-oriented approach and a commitment to continuous improvement and measurable outcomes.
Experience
Work history, roles, and key accomplishments
Senior Marketing Cloud Analyst
Math Marketing
Aug 2024 - Present (1 year 1 month)
Developed and executed personalized multi-channel automation strategies, implementing advanced segmentation to optimize campaign performance.
Senior Marketing Cloud Analyst
BLU365
Sep 2020 - Dec 2022 (2 years 3 months)
Implemented collection and relationship workflows, delivering measurable results in engagement and collections.
SESenior Marketing Cloud Analyst
Serasa Experian
Jan 2022 - Nov 2022 (10 months)
Designed automated communication flows for SMEs that boosted engagement and revenue.
Marketing Analyst
Livraria Saraiva
Jun 2019 - May 2020 (11 months)
Created nurturing flows and promotional strategies while analyzing performance metrics to optimize campaigns.
Education
Degrees, certifications, and relevant coursework
SASalesforce
Salesforce Certification, Marketing Cloud
Earned Salesforce Marketing Cloud Consultant, Admin, and Email Specialist certifications demonstrating expertise in Marketing Cloud platform, email engineering, and platform administration.
F(Faculdade de Informática e Administração Paulista (FIAP)
Certificate, Business Intelligence
Completed Business Intelligence course focused on data analysis, BI tools, and data-driven decision making.
E(Escola Superior de Propaganda e Marketing (ESPM)
Certificate, CRM
Completed CRM course concentrating on customer relationship strategies and CRM implementation.
F(Faculdade de Informática e Administração Paulista (FIAP)
Certificate, Customer Experience Management
Completed Customer Experience Management course covering CX strategy and customer journey optimization.
UDUdemy
Certificate, Agile Scrum
Completed Agile Scrum course covering the Scrum framework, ceremonies, and agile team practices.
COComSchool
Certificate, Performance Marketing
Completed Performance Marketing course focused on paid media, analytics, and campaign optimization.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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