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@marcelebacelar
Results-driven marketing and project management professional.
As a seasoned marketing and project management professional with over 11 years of experience, I have developed a unique blend of skills that enable me to drive business growth and innovation. My expertise spans strategic planning, consultancy, project management, finance, and business development, with a proven track record of delivering impactful results.
With a strong background in marketing 360 and agile methodologies, I thrive in dynamic environments and am highly motivated to constantly develop my skills and contribute to the transformation of forward-thinking organizations. My ability to navigate complex projects and communicate effectively with diverse audiences has earned me a reputation as a results-driven professional.
Throughout my career, I have worked with prominent organizations, including Cognizant, Coca-Cola Company, and the FIFA World Cup Organising Committee, where I have honed my skills in leadership, communication, strategic planning, and stakeholder engagement. I am now seeking to leverage my extensive skill set and global perspective to contribute to the success of innovative organizations.
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Work history, roles, and key accomplishments
COGNIZANT - HUNGARY
Aug 2020 - Dec 2022 (2 years 4 months)
Responsible for the Digital Content Moderator team and ensure that organizational metrics and goals are met by rallying and motivating a team up to 25 members. Providing Quality Customer Service and being in constant and effective communication in a dynamic environment throughout all management levels. Helping our clients strike the right balance between emerging technologies and human talent to a
COGNIZANT - HUNGARY
Jul 2019 - Jul 2020 (1 year)
Actively review decision accuracy to ensure consistency and alignment with internal standards and policies. Leading and coordinating language specific coaching, syncs, and team huddles. Creating, and updating language specific process mapping documents. Raise clarifications with Client/onsite to eliminate any ambiguity on the scope of work assigned from the Client/Project Coordinator.
COGNIZANT - HUNGARY
Jul 2017 - Jul 2019 (2 years)
Marketing & Sales Manager at KeyTiles, heading up the growth of KeyTiles expanding the tool across multiple European Market such as Hungary, Austria, and Portugal. Conceptualized marketing campaigns to increase the number of customers and bring new clients to the company. Strategic conception and planning events to increase the company's revenue. Handled marketing communications inserting the comp
JANELA DO MUNDO
Jan 2013 - Nov 2013 (10 months)
Identifying potential commercial partners through active prospecting. Maintaining and improving relationships with current partners, developing email marketing campaigns and social media strategies, in addition to providing personalized support in individual meetings with our stakeholders. Planning and execution of business-related events. Development of marketing strategies and preparation of imp
FIFA WORLD CUP ORGANISING COMMITTEE BRAZIL
Jan 2013 - Nov 2013 (10 months)
Responsible to support all the Marketing operations for the 2014 FIFA World Cup in the venues (local stadiums, FIFA Fan Fest, Point of Sales, Partners) respecting the rights of the visibility of the sponsors in the venue. In charge of thoroughly following up sales figures and promptly reporting to our area manager. Coordinating and executing the activities of all affiliated businesses and their pr
Degrees, certifications, and relevant coursework
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