Orlando Nascimento

Led Duracell Brazil’s multi-platform marketing operations, managing timelines, budgets and cross-functional creative workflows to deliver campaigns on time and on budget while enabling global market replication.

Co-founded and led a creative label, managing strategic planning, partnerships and production that developed artists and secured major label and brand collaborations, driving streaming growth and global chart impact.

Led national crisis communications and reputation management for Grupo Carrefour Brasil during a major public incident, coordinating media relations with global outlets and diversity-focused stakeholders under tight timelines.

Directed cross-media institutional communication, integrating digital platforms and press strategy to enhance transparency, public engagement and national media positioning for parliamentary leadership.

Led cross-media communication and digital strategy for the 2014 FIFA World Cup in Brazil, managing global partner messaging and contributing to operations that achieved over 3 billion media impressions.

Led Portuguese-language content and livestream operations for World Youth Day, directing 60+ producers across 21 languages to create official digital coverage and distribute media globally.

Completed an MBA in Marketing and Business Management focusing on strategic marketing and managerial practices.

Earned a Bachelor's Degree in Social Communication with emphasis on radio, television and internet media production.

Completed the Digital Consumer Behaviour – Marketing Management programme focused on consumer insights and digital marketing strategies.