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@marcelaccioli1
Results-driven sales professional with expertise in commercial management.
I am a seasoned sales professional with extensive national and international experience in commercial management, particularly within the pharmaceutical, mobility, and food service sectors. My focus on results has led to significant achievements, including generating over R$3.5 million in annual revenue for Pfizer and achieving a remarkable 30% year-over-year growth. I pride myself on my ability to exceed targets and drive market share growth through data-driven strategies and exceptional customer service.
Throughout my career, I have demonstrated a strong proficiency in CRM systems, particularly Salesforce and HubSpot, which I have leveraged to enhance customer loyalty and optimize sales processes. My leadership skills have been instrumental in opening four new operational units on time and within budget, and I have consistently improved customer satisfaction metrics through proactive engagement and strategic feedback management. I am passionate about creating value for customers and organizations alike, and I thrive in dynamic environments that challenge my skills and drive my professional growth.
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Work history, roles, and key accomplishments
Sixt Car Rental
Nov 2023 - May 2025 (1 year 6 months)
Exceeded half-yearly targets by +3.7% during peak seasons (Christmas and Summer). Utilized up-selling and cross-selling strategies based on customer profiles and data, and analyzed European and North American markets for local adaptation and competitiveness. Advanced use of HubSpot CRM to increase conversion rates and loyalty.
Sixt Car Rental
May 2023 - Nov 2023 (6 months)
Monitored customer service KPIs (NPS, CSAT, TMA) and implemented omnichannel customer service with a focus on SLA and customer retention. Managed online reputation and provided strategic responses to feedback on social media.
Compass Group at Google Ireland HQ
May 2019 - May 2023 (4 years)
Led multidisciplinary teams focused on operational excellence. Managed performance, provided feedback, and conducted ongoing training. Interfaced with internal and external stakeholders to ensure quality and efficiency.
Boojum Mexican Food
May 2017 - May 2019 (2 years)
Managed teams and operational routines in food service. Coordinated the opening of new stores with a focus on expansion and branding. Managed HACCP standards and customer satisfaction.
Pfizer
Apr 2014 - Jun 2016 (2 years 2 months)
Responsible for key account management (KAM) and high-impact negotiation. Utilized Salesforce CRM to control pipeline and customer relationships. Achieved R$100,000/month in sales in large chains.
Libbs Farmacêutica LTDA
Jun 2012 - Dec 2012 (6 months)
Increased prescription share in a strategic territory (Cambuci region). Maintained active relationships with Cat A, B, and C doctors, and organized scientific events.
Biolab Sanus Farmacêutica
Apr 2011 - May 2012 (1 year 1 month)
Developed territorial penetration strategies focusing on new products. Conducted regional marketing planning and competitive intelligence.
Degrees, certifications, and relevant coursework
Bachelor's Degree, Social Communication - Public Relations
Completed a Bachelor's Degree in Social Communication with a focus on Public Relations. The curriculum covered various aspects of communication and public relations strategies.
Software and tools used professionally
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