Marcel Accioli

Worked directly with the control and finance team, taking corrective action to address variations or discrepancies highlighted in any of our internal reports, in order to ensure efficiency and profitability. Led and supported the team with a focus on service excellence and exceptional quality of products served.

Developed strategies and built a trusting relationship with suppliers and customers. Achieved revenue and profitability targets in accordance with the annual sales budget, achieving the defined KPIs.

Continuously trained the team to ensure everyone was up to date with products, services, company policies and established goals such as response times and customer satisfaction scores. Ensured customer information was up to date through the CRM system - HubSpot.

Ensured operational excellence within all health and safety standards (HAACP), aligned with expectations between the company and Google. Implemented continuous improvements in operational processes to increase efficiency and quality of services and achieve customer satisfaction goals.

Led a team of 12 employees, implementing daily routines and ensuring team motivation. Managed the inventory of ingredients and supplies, ensuring there was an adequate supply to meet demand.

Responsible for the interaction between the sales teams of distributors and the Pfizer demand team in the Sorocaba and Campinas region. Developed sales strategies (sell in, sell out, inventory levels and CNPJ approval with brand strategies by region) in independent pharmacies and chains in the interior of São Paulo.

Strategically planned actions using Intelligence tools and GPD and PDCA management methods to achieve sales and market share targets. Maximized portfolio productivity by optimizing the script, in addition to constant updates and maintenance of medical records information (SalesForce CRM).

Worked with doctors from the Escola Paulista de Medicina to standardize and disseminate renowned products and new launches, making them available for prescription. Developed marketing plans, including planning investments and marketing resources (events, sponsorships, etc.) based on demand potential and market share.

Completed a Bachelor's Degree in Social Communication with an emphasis on Public Relations. Gained opportunities to work for leading national and multinational companies, developing a proven track record in market analysis and relationship building.