Open to opportunities

María Rosas Díaz

@mararosasdaz

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Bilingual Growth & Brand Marketing Manager with 7+ years of experience.

Mexico

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities within a dynamic marketing team.

I am a bilingual Growth & Brand Marketing Manager with over 7 years of experience in driving multi-channel campaigns and scaling digital marketing efforts for top brands in Mexico and the U.S. My journey has been marked by a commitment to improving performance metrics and achieving significant sales growth through strategic planning and execution.

Throughout my career, I have successfully managed diverse client portfolios, led cross-functional teams, and developed brand identities that resonate with target audiences. Notable achievements include increasing click-through rates by 70% for key campaigns and driving a 7% sales lift for major clients. I thrive in dynamic environments, leveraging data-driven insights to inform marketing strategies and enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Jr. Brand Manager

MY AMAZON GUY

May 2024 - Jul 2024 (2 months)

Managed a portfolio of 10+ client accounts across diverse industries, leading strategic planning and achieving a 70% CTR increase for Chill Boys, contributing to a 7% sales lift.

Client Management Strategic Planning Digital Marketing Performance Metrics Campaign Management

Senior Marketing Strategist

FONDEADORA

Dec 2022 - Apr 2023 (4 months)

Developed B2B brand identity and collaborated cross-functionally to drive business success, directing market research and product development strategies.

Brand Development Cross Functional Collaboration Market Research Product Development B2B Marketing

Brand Marketing Manager

CLIP MEXICO

May 2022 - Sep 2022 (4 months)

Managed product presentations and launched a digital campaign that achieved an 8% sales increase, while optimizing product perception and reducing costs.

Project Management Sales Growth Optimization

Brand Marketing Manager

Domino’s Pizza Mexico

Apr 2021 - May 2022 (1 year 1 month)

Created comprehensive marketing plans and managed a budget of over USD 1.5M, achieving significant growth in customer acquisition and successful product launches.

Marketing Strategy Budget Management Customer Acquisition Product Launches Stakeholder Management

E-commerce and Digital Marketing Coordinator

Domino’s Pizza Mexico

Feb 2020 - Apr 2021 (1 year 2 months)

Led marketing strategies for delivery apps, enhancing user experience and increasing transaction rates through effective digital campaigns.

Digital Marketing User Experience Campaign Execution

Marketing Coordinator

Italianni’s Mexico

Sep 2018 - Jan 2019 (4 months)

Implemented a national campaign that significantly boosted annual sales and managed local marketing tactics across multiple states.

Local Marketing Sales Strategy

Brand Assistant

Grupo Herdez

Feb 2018 - Jun 2018 (4 months)

Managed the relaunch of McCormick’s Chicken Soup image through various advertising channels, resulting in an 8% increase in sales.

Brand Management Advertising Sales Growth Social Media Market Analysis

Education

Degrees, certifications, and relevant coursework

Texas McCombs School of Business

Post Graduate Program, Artificial Intelligence

2024 -

PGP in Artificial Intelligence and Machine Learning: Business Applications, focusing on integrating AI into marketing strategies and business operations.