Open to opportunities

Maria Fernanda Alvarez del Castillo López

@mariafernandaalvarez

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Dynamic Marketing Manager with expertise in digital marketing strategies.

Mexico

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for professional growth.

I am a dynamic Marketing Manager with over 7 years of experience in driving business growth through strategic digital and social media marketing initiatives. My expertise lies in managing full-cycle marketing operations, leading teams, and delivering comprehensive marketing strategies for more than 70 brands across various industries.

In my recent role as Marketing Manager at The Lemonade Stand, I successfully managed over 35 active client accounts, ensuring high-quality project delivery and client satisfaction. I implemented a full sales CRM and communication system that streamlined processes and improved team productivity by 30% within six months. My experience also includes co-founding Coinspira, where I scaled the agency from 0 to over 30 clients while managing branding and social media projects.

Experience

Work history, roles, and key accomplishments

Marketing Manager

The Lemonade Stand

Nov 2024 - Present (8 months)

Managed 35+ active client accounts across hospitality, e-commerce, and service industries, overseeing project delivery, client communication, and last-minute request handling to ensure on-time, high-quality results. Built and implemented a full sales CRM and communication system (internal + external) within 3 months, streamlining processes and improving cross-team collaboration.

Project Management Client Communication CRM Workflow Optimization

Digital Marketing Manager & Sales Representative

Soulpepper Digital

Sep 2022 - Present (2 years 10 months)

Managed and executed omni-channel lead generation strategies (email, cold calls, LinkedIn, webinars), generating 100+ discovery calls and consistently bringing in qualified leads. Supported the development of the agency’s sales pipeline and led the full sales cycle, from outreach to closing, improving lead-to-client conversion by 15% in one month.

Lead Generation Omni Channel Support Sales Pipeline Management Sales Cycle Management Social Media Marketing

Social Media Manager

Warrior Babe & Nikkiey Stott

Jan 2020 - Present (5 years 6 months)

Engineered the marketing strategy for Instagram and Facebook, meticulously planning and creating content, crafting captions, and managing all necessary elements to drive platform growth.

Facebook Marketing Content Planning Content Creation Social Media Growth Marketing Strategy

Founding Partner & Marketing Manager

Coinspira

Aug 2019 - Present (5 years 11 months)

Co-founded and scaled a fully remote marketing agency from 0 to 30+ clients and an 8-person team over 3 years, managing all branding and social media projects across diverse industries. Led campaign strategy, creative direction, and execution for client accounts, including content creation, paid ads, influencer collaborations, and performance analysis.

Agency Scaling Branding Social Media Management Campaign Strategy Creative Direction Content Creation Paid Advertising Influencer Marketing Performance Analysis

Founding Partner

Shavasanas Co.

Jan 2019 - Present (6 years 6 months)

Managed the full distribution and inventory process for natural health products, ensuring timely restocking and smooth operations across 30+ retail locations in Guadalajara. Led B2B sales efforts, successfully onboarding new retail partners and expanding the brand’s reach across the metropolitan area.

distribution management Inventory Management B2B Sales Logistics order fulfillment Client Communication

Education

Degrees, certifications, and relevant coursework

Universidad Panamericana

Specialty, Operations Management

2018 - 2019

Focused on advanced strategies and methodologies in operations management. Gained expertise in optimizing business processes and improving efficiency.

Universidad Panamericana

Bachelor's degree, Industrial Engineering and Business Innovation

2013 - 2018

Studied the principles of industrial engineering combined with business innovation. Developed skills in process optimization, system design, and business strategy.

The Bremen University of Applied Sciences

Semester, International Business

2016 - 2016

Completed a semester abroad focusing on international business practices. Gained exposure to global market dynamics and cross-cultural business environments.