Guillermo Rodelo
@guillermorodelo
Communications professional specializing in digital marketing, strategic content, and copywriting.
MexicoWhat I'm looking for
Soy comunicador con formación en periodismo y marketing digital, con experiencia liderando estrategias de marca y contenido para distintos sectores.
He dirigido equipos multidisciplinarios como Brand Manager en Upick, creando campañas digitales que aumentaron tráfico y registros, y gestionando el posicionamiento de marca en redes sociales.
Como Content Manager y Copywriter he diseñado calendarios de contenido, producido materiales visuales y redactado copys publicitarios y artículos especializados para web, con enfoque en resultados y métricas.
Busco oportunidades para aplicar mi experiencia en copywriting, gestión de comunidades y estrategias digitales dentro de equipos orientados al crecimiento y la creatividad basada en datos.
Experience
Work history, roles, and key accomplishments
Brand Manager
Upick
Jan 2022 - Jan 2025 (3 years)
Implemented marketing strategies for an online betting platform, driving increased traffic and registrations while leading brand positioning and a multidisciplinary team on social media.
Content Manager
NeueStudio
Jan 2019 - Jan 2021 (2 years)
Developed content strategy and managed digital presence for diverse brands, producing visual materials and advertising copy to boost engagement and brand consistency.
Copywriter / Community Manager
Indatcom
Jan 2018 - Jan 2019 (1 year)
Created content calendars, wrote specialized web articles and managed social media accounts for political clients to drive engagement and messaging consistency.
Editor in Chief
Zankyou
Jan 2016 - Jan 2017 (1 year)
Coordinated an editorial team and authored advertising articles for a web magazine, improving content quality and publication consistency.
Education
Degrees, certifications, and relevant coursework
UAUniversidad Anáhuac
Diplomado en Marketing Digital, Marketing Digital
2020 - 2021
Completed a diplomado in digital marketing focused on digital strategies and campaign implementation.
ESEAE Business School
Master in Journalism and Digital Communication, Periodismo y Comunicación Digital
2015 - 2017
Master's program in journalism and digital communication emphasizing digital media, reporting, and content strategy.
UIUniversidad ITESO
Licenciatura en Ciencias de la Comunicación, Ciencias de la Comunicación
2009 - 2014
Bachelor's degree in Communication Sciences with coursework in journalism, media studies, and content production.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
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