Open to opportunities

Alina González

@alinagonzlez

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Digital Marketing Specialist with 6 years of experience in brand strategies.

Mexico

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What I'm looking for

I seek a dynamic role that fosters creativity and offers growth opportunities.

As a Digital Marketing Specialist with six years of experience, I have honed my skills in brand strategies and digital campaign optimization. My journey began as a Community Manager and Content Creator, where I developed a strong foundation in communication and content creation for social media. Over the years, I have enhanced my ability to interpret metrics and identify opportunities for improvement, which has been crucial in my current role specializing in Paid Media.

In my current position, I manage digital advertising campaigns aimed at maximizing return on investment and efficiently achieving business objectives. I have had the privilege of collaborating with a diverse range of brands, including Full Life, Benefit, KIA LATAM, and Grupo Walmart. My expertise lies in the implementation and optimization of paid campaigns across various digital platforms, ensuring that each campaign is tailored to meet the unique needs of each client.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Jellyfish México

Jul 2023 - Present (1 year 10 months)

Specializes in Paid Media with a focus on implementing and optimizing digital advertising campaigns. Collaborates with various brands to maximize ROI and achieve business objectives through data-driven strategies.

Paid Media Digital Advertising Campaign Optimization Data Analysis Adobe Analytics Google Ads Social Media Management Team Leadership

Data Analyst & Paid Buyer

Innocean México

Sep 2022 - Jul 2023 (10 months)

Responsible for data collection and analysis to create reports for digital media campaigns. Engages in media buying on social platforms and presents weekly status updates to clients.

Data Analysis Media Buying Reporting Client Communication Google Ads Team Collaboration Problem Solving Leadership

Community Manager & Content Creator

Ovrmind Agencia Digital

Jan 2020 - Oct 2021 (1 year 9 months)

Focused on content creation and communication management across social media platforms. Conducted data analysis for social media listening and contributed to creative proposals for pitches.

Content Creation Social Media Management Data Analysis Communication Skills Proposals Mailchimp Team Collaboration Project Management

Education

Degrees, certifications, and relevant coursework

Jellyfish

Specialization, Digital Marketing

2023 -

Specialized training in Paid Media, focusing on managing digital advertising campaigns to maximize return on investment and achieve business objectives.

Universidad de Xalapa

Bachelor’s Degree, International Business

2013 - 2017

Bachelor’s Degree in International Business with a specialization in Marketing. Focused on the implementation and optimization of paid campaigns in digital media for both upper and lower funnel.