Open to opportunities

Natalia Arciniega

@nataliaarciniega

Message

I’m a digital marketing strategist with 7+ years driving data-backed growth and real business impact. Let’s talk!

Mexico

Message

I’m a marketing strategist specialized in digital growth, focused on turning business objectives into measurable results.

My approach combines audience insight, clear positioning, and performance-driven execution to build brands that connect and convert

Experience

Work history, roles, and key accomplishments

Current

Marketing Freelance

Current

Arciniega & Co.

Jan 2019 - Present (7 years 1 month)

I have over 7 years of experience working as a freelance marketing professional, collaborating with diverse brands and businesses across central Mexico. Throughout my career, I have helped clients refine their digital strategies, strengthen their online presence, optimize performance, and drive sustainable business growth.

Marketing Automation Campaign Management Photography Influencer Marketing Consulting

Community Manager

Posadas

Mar 2024 - Nov 2025 (1 year 8 months)

I developed digital marketing campaigns, social media content to increase engagement and build a consistent brand voice across platforms.

Additionally, I planned product photography to create high-impact visual assets that enhanced online presence and supported overall campaign performance.

Community Management Photography Content Strategy Campaign Management

Key Account Executive

SATMKT

Mar 2022 - Jul 2023 (1 year 4 months)

As a Key Account Executive, I led cross-functional marketing and design teams to deliver high-impact initiatives for key clients.
I developed and executed online strategies aligned with business objectives, drove digital performance, strengthened brand positioning, and built long-term client relationships.

Campaign Management Key Account Management Strategic Planning Marketing Automation Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Anáhuac

Diploma in Neuromarketing and Market Intelligence, Neuromarketing and Market Intelligence

2025 -

I am currently pursuing a diploma in Neuromarketing and Market Intelligence, expanding my expertise in consumer behavior analysis, data interpretation, and strategic decision-making.

LaSalle Bajío

Bachelor’s Degree in Strategic Marketing, Marketing

2016 - 2020

Grade: 9.6

Activities and societies: Student Government Social Volunteer School Representative

I graduated with honors, demonstrating consistent academic excellence, strong strategic thinking, and a deep commitment to professional growth throughout my studies