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Juan Pablo Martinez

@juanpablomartinez

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Experienced Social Media Manager specializing in digital marketing strategies.

Mexico

Message

What I'm looking for

I seek a dynamic role that fosters creativity and innovation in digital marketing.

I am a Social Media Manager and Digital Marketing Specialist with over 7 years of experience in content creation, social media growth, brand positioning, and performance marketing. My expertise lies in both organic and paid strategies, influencer marketing, and AI-driven automation, which have allowed me to significantly enhance brand visibility and engagement.

Throughout my career, I have successfully managed remote teams and collaborated with North American companies, optimizing their digital presence. At PayJoy, I grew the Facebook following by over 100% and increased organic post reach by 25% quarter-over-quarter. My role as a Client Account Manager at Wishpond further honed my skills in lead generation and retention strategies, where I achieved top-tier customer service ratings and successfully upsold services to enhance client lifetime value.

With a Master’s Degree in Digital Marketing and a Bachelor’s in Visual Arts, I combine creative design with strategic marketing insights. I am passionate about leveraging AI tools for content automation and performance tracking, ensuring that my clients achieve their marketing goals effectively.

Experience

Work history, roles, and key accomplishments

Current

Client Account Manager

Current

Wishpond

Jan 2023 - Present (2 years 4 months)

In my role as Client Account Manager at Wishpond, I managed over 28 client accounts, focusing on lead generation and retention strategies. I led email marketing campaigns and implemented project management methodologies to enhance campaign execution and client satisfaction.

Client Management Email Marketing Project Management Lead Generation Customer Service Automation Data Analysis CRM Performance Tracking Upselling

Current

Digital Marketing & UX/UI Designer

Current

Freelance

Jan 2017 - Present (8 years 4 months)

As a Freelance Digital Marketing & UX/UI Designer, I developed branding, website design, and UX/UI experiences for startups. I created content marketing strategies leveraging AI tools for optimization and market analysis.

Branding UX UI Design Content Marketing AI Tools Market Analysis Website Design Digital Strategy Graphic Design SEO

Social Media Strategy & Growth

PayJoy

Feb 2021 - Feb 2022 (1 year)

As a Content & Community Manager at PayJoy, I developed and implemented SEO-driven content strategies, significantly increasing website traffic and organic post reach. I managed a remote team and executed successful social media campaigns that generated over 50,000 loan applications.

Social Media Management SEO Content Strategy Project Management Team Leadership Performance Marketing AI Tools Email Marketing Community Management

Social Media Coordinator

Addigital

Aug 2017 - Sep 2017 (1 month)

As a Social Media Coordinator at Addigital, I developed content calendars for multiple brand accounts and conducted data-driven analyses to identify engagement growth opportunities, enhancing brand visibility and interaction.