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Adriana Castillo

@adrianacastillo1

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Social Media Manager with expertise in digital marketing strategies.

Mexico

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What I'm looking for

I seek a dynamic role in a collaborative environment that values creativity and innovation, where I can further develop my skills and contribute to impactful marketing strategies.

As a Social Media Manager with over 2.5 years of experience, I specialize in crafting effective digital marketing strategies that drive engagement and growth for both B2B and B2C brands. My journey in this field has equipped me with a deep understanding of U.S. market dynamics and the ability to collaborate effectively with cross-functional teams, even in remote settings.

Throughout my career, I have successfully designed and implemented content strategies that have significantly increased brand visibility and community engagement. For instance, while working at ToursLand, I achieved a 15% increase in website redirections from social media within the first month of implementing a new content strategy. My passion for community engagement is evident in my work with various organizations, where I have led initiatives that resulted in substantial follower growth and enhanced customer satisfaction.

Experience

Work history, roles, and key accomplishments

Social Media Manager

ToursLand

May 2024 - May 2025 (1 year)

● Designed and implemented an inspirational content strategy, achieving a 15% increase in website redirections from social media within the first month.
● Edited video, copy, and graphic content using CapCut and Canva, aligned with weekly scheduled content calendars.
● Developed and launched a WhatsApp community channel for flash promotions, boosting leads by 25% in the first quarter.

Content Strategy TikTok Growth Instagram Engagement Video Editing Canva Capcut

Social Media - Community Manager

Impala México

Jun 2024 - Jan 2025 (7 months)

● Led community engagement and content strategy for Construmac, increasing LinkedIn followers 5x and generating a 35% lead increase via WhatsApp Business.
● Led digital strategy and real-time coverage for Casa México – Paris 2024 Olympics in coordination with the Impala France team. Reached 6K organic followers and over 40% growth in engagement during the event.

Community Engagement Content Strategy Digital Strategy Campaign Management KPI Tracking

Marketing Consultant

Phia

Sep 2024 - Nov 2024 (2 months)

As product mkt evalautor tested the Phia beta app and provided valuable feedback on website (extension) / app functionality, design, and implementation, contributing to product improvement.

Communication Skills Project Management Product Design Content Marketing

Marketing Jr

Right Balance

Apr 2023 - Dec 2023 (8 months)

— Supported digital content initiatives by writing blog posts and newsletters, while also analyzing LinkedIn and Google Ads performance.
— Delivered detailed performance reports and insights to the team lead to optimize campaign strategies.

Community Engagement Instagram Twitch Cross Functional Collaboration Gen Z Marketing Consumer Insights

Marketing and PR Lead

Congreso TRADE - IEST Anahuac

Sep 2022 - Mar 2023 (6 months)

Managed real-time community engagement during the event, responding to DMs, comments, and tags on Instagram and Facebook — increasing platform engagement to 99K and total reach to 75K. Recruited event sponsors and partners, organized a press conference, and led a cross-functional team of 10+ to produce and publish timely, on-brand content across channels.

Community Engagement Instagram Digital Strategy Public Relations Team Leadership Content Production

Education

Degrees, certifications, and relevant coursework

IEST Anáhuac

Bachelor’s Degree, International Business

Completed a Bachelor's Degree in International Business with a minor in Digital Marketing. Focused on developing skills in digital marketing strategies, content creation, and community engagement.