Open to opportunities

Jesus Lozada

@jesuslozada

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Marketing and brand management professional with over 10 years of experience.

Mexico

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration.

I am a marketing and brand management professional with over 10 years of experience specializing in brand expansion, digital strategies, and CRM. My journey has been marked by a proven track record in resource optimization and delivering measurable results. I am passionate about crafting strategies that align with business goals, leading cross-functional teams, and building strong relationships with decision-makers.

Currently, as a Brand Manager at Rivaralo Tiles, I have successfully defined market segments and pricing strategies that have driven significant B2B market penetration. My efforts have led to the expansion of the brand to over 40 points of sale, generating annual gross sales exceeding $50M MXN. I take pride in enhancing digital presence through effective website development and social media strategies, which have strengthened engagement with clients and distributors.

Previously, I served as a Marketing Manager at Grupo Dalvi and La Vid, where I implemented comprehensive marketing plans that grew client bases significantly and maximized digital campaign impacts. My educational background includes a Master’s in Branding and Strategic Creativity from Complot Barcelona, which complements my hands-on experience in the field.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Grupo Dalvi

Jul 2019 - Present (5 years 11 months)

Increased client base by 35% through a comprehensive marketing plan and CRM solutions. Achieved significant growth in conversion rates and coordinated international conferences, enhancing brand recognition and reducing costs.

CRM

Current

Brand Manager

Current

Rivaralo Tiles

May 2023 - Present (2 years 1 month)

As Brand Manager, defined market segments and pricing strategies, driving B2B market penetration. Led the brand's expansion to over 40 points of sale and enhanced digital presence through strategic website and social media development.

Brand Management B2B Marketing CRM Social Media Point Of Sale Strategy

Marketing Manager

La Vid

Aug 2014 - Jul 2019 (4 years 11 months)

Led trade marketing initiatives and executed integrated campaigns that significantly increased client base and conversion rates. Managed budgets for promotional activities, ensuring efficient resource use.

Budgeting

Marketing Coordinator

Vía 3 Comunicación

Jan 2013 - Aug 2014 (1 year 7 months)

Executed comprehensive marketing strategies that grew the client portfolio by 19%. Optimized budgets and B2B negotiations to enhance campaign profitability.

Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Complot

Master’s, Branding and Strategic Creativity

2012 - 2013

Creative trend analysis for marketing, defining brand purpose with authenticity and narrative. Building platforms and activations, integrating vision and touchpoints. Workshops for practical skills. Positioning brands, crafting briefs, and impactful ESG advertising, fostering empathy, creativity, and leadership.

Universidad Iberoamericana

Bachelor’s, Marketing

2008 - 2012

Earned a Bachelor's degree in Marketing, gaining foundational knowledge in marketing principles, consumer behavior, and strategic marketing practices.