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Juan Carlos Arce Lopez

@juancarlosarce

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Visionary brand developer with 18+ years in marketing and business growth.

Mexico

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth, where I can leverage my extensive marketing experience to drive impactful campaigns and business development.

With over 18 years of experience in marketing and business development, I have successfully led groundbreaking campaigns and expanded market reach across various industries. My tenure at Grupo Rotoplas as Head of Marketing & Business Development for the USA & LATAM resulted in generating an innovation pipeline of USD $2.8 million in net sales and achieving USD $120 million in net sales in 2022. I am passionate about storytelling and connecting with audiences, which has allowed me to build strong relationships with key stakeholders and maximize revenue.

Throughout my career, I have held senior roles at renowned companies such as Grupo Gepp (Pepsi Mexico), Philip Morris International, Unilever and Nestlé, where I spearheaded product launches and revitalized iconic brands. My strategic approach to brand positioning and consumer engagement has consistently led to significant market growth and increased brand loyalty. I thrive in dynamic environments, leveraging my creative and analytical skills to drive results and foster innovation.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Business Development

Grupo Rotoplas

May 2021 - Sep 2023 (2 years 4 months)

Led marketing and business development for the USA and LATAM regions, generating significant sales and launching innovative business models. Managed a high-performing team and served as the media spokesperson for the business unit.

Marketing Strategy Business Development Sales Management Team Leadership Market Development Stakeholder Engagement Digital Marketing Brand Development

Senior Global Marketing & Business Development Manager

Grupo Rotoplas

May 2019 - Apr 2021 (1 year 11 months)

Orchestrated business expansion and market reach, enhancing brand awareness and lead generation. Redesigned communication strategies and created new business units across multiple countries.

Market Development Brand Awareness Communication Strategy Lead Generation Digital Marketing Stakeholder Management Project Management Team Collaboration

Senior Group Marketing Manager

Grupo Gepp / Pepsi México

Nov 2015 - Apr 2019 (3 years 5 months)

Spearheaded product launches for Rockstar Energy Drink, enhancing market presence and securing key partnerships in the music industry. Achieved significant volume growth and led creative teams in digital platform launches.

Product Launches Brand Management Partnership Development Growth Creative Digital Marketing Event Marketing Team Management Strategic Planning

Senior Brand Manager

Philip Morris International

Oct 2013 - Oct 2015 (2 years)

Revitalized the Marlboro brand by managing a substantial budget and translating business objectives into effective content strategies, achieving high customer loyalty KPIs.

Brand Management Budget Management Content Strategy Marketing Campaigns Performance Metrics Market Analysis Team Leadership

Senior Consumer Marketing Manager

Nestlé

May 2011 - Jun 2013 (2 years 1 month)

Repositioned the Chocolate Abuelita brand as a premium product, leading comprehensive marketing strategies and achieving significant sales growth and market share increases.

Brand Strategy Marketing Strategy Sales Growth Campaign Management Product Marketing Team Leadership

Regional Brand Development Manager

Unilever

Feb 2010 - Jan 2011 (11 months)

Achieved substantial sales revenue through strategic marketing initiatives in Latin America, repositioning the Knorr brand and engaging local partners for content development.