Open to opportunities

Manuela Basso

@manuelabasso

Message

I am a senior marketing manager specializing in omnichannel growth for medical devices.

France

Message

What I'm looking for

I seek senior marketing roles in healthcare or life sciences where I can lead omnichannel growth, build cross-functional teams, drive go-to-market strategies, and measure impact with data-driven KPIs.

I have 15 years of international marketing experience, including 10 years in the B2B medical device sector, where I drive strategic growth through omnichannel marketing and data-driven planning.

I lead cross-functional teams with a structured, positive approach and have delivered go-to-market strategies, international expansion, major rebranding projects, product launches, and scientific content programs at organizations such as Nemera and ergoflix.

I combine hands-on execution with commercial enablement, KPI-driven budget management, and strong stakeholder engagement; I hold certifications from HubSpot, Google Academy and LinkedIn Learning and work fluently across CMS, Adobe CC, SEO/SEA and CRM platforms.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Product Manager

Current

Ergoflix

Jan 2022 - Present (3 years 8 months)

Led omnichannel marketing and product initiatives for a medical device company, driving international growth and KOL engagement while developing scientific content marketing. Tracked KPIs and managed budgets to optimize campaign performance.

Product Management KOL Engagement KPI Tracking Budget Management Go To Market Strategy Digital Marketing

Communications Manager

Nemera

Jan 2015 - Jan 2022 (7 years)

Implemented growth-focused omnichannel communications and enabled international expansion, developing scientific content and KOL programs. Managed budgets, tracked KPIs, and supported commercial enablement for the medical device division.

Communication KOL Engagement Budget Management KPI Tracking Branding Digital Marketing

Marketing Project Manager

Iveco Bus

Jan 2012 - Jan 2013 (1 year)

Managed a global rebranding project and led product launches, conducting benchmarking and strategic analysis to inform marketing plans. Oversaw budgets and tracked KPIs to ensure on-time delivery and measurable impact.

Project Management Product Launches Competitive Benchmarking Strategic Planning Budget Management Google Analytics Stakeholder Management

Marketing Assistant

Irisbus

Jan 2009 - Jan 2012 (3 years)

Conducted market analysis, supported events and developed product collaterals to support sales and marketing activities. Assisted in campaign execution and tracked KPIs to inform ongoing marketing improvements.

Market Analysis event support Marketing Collateral Adobe CC CRM Campaign Tracking

Education

Degrees, certifications, and relevant coursework

IFAG Lyon

Master in Management, International Marketing

Activities and societies: Business seminar in Cambridge (UK)

Completed a Master in Management with a major in International Marketing at IFAG Lyon, graduating in 2012. Participated in a business seminar in Cambridge (UK).