Looking for a job

Maria Paula Silva

@mariapaulasilva

12+ years driving international campaigns for CEVA Logistics, Johnson & Johnson, and other global leaders. Trilingual, dual European master's degrees.

France

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What I'm looking for

I'm looking to lead international marketing, communications, and media initiatives where I can shape global campaigns, build strong brand narratives, coordinate regional teams, and optimize results through data-driven strategy.

I've led global marketing and communications campaigns at CMA CGM Group–CEVA Logistics, creating strategic content, brand messaging, launch assets, and performance reporting across owned, paid, social, PR, and event channels. Previously at UM Worldwide, I managed national and international media campaigns for Johnson & Johnson’s Skin Care & Beauty Division and partnered with platforms including TikTok, Snapchat, Meta, YouTube, Teads, Captify, and Prisma.

Across Publicis Media, MPS Consultancy, YAGO SAS, Belcorp, and Leadh International, I've developed 360° media strategies, managed budgets up to €5M, coordinated international agencies, negotiated media buying, and delivered campaigns for brands including Longchamp, Clarins, Laurent-Perrier, Engie, and SMCP Group. I work fluently in Spanish, English, and French, and bring a global perspective shaped by projects in France, Colombia, and the UK.

Experience

Work history, roles, and key accomplishments

Global Marketing and Communications Manager

CMA CGM Group – CEVA Logistics

Apr 2025 - Apr 2026 (1 year)

Managed global campaigns aligned with business objectives, produced strategic content, and ensured brand consistency across channels. Coordinated regional teams and tracked campaign performance through data analysis and reporting.

Campaign Strategy Content Creation Storytelling Brand Management Regional Coordination Performance Analysis Data Reporting Event Management Webinars Trade Shows

Senior Communications Executive

IPG Mediabrands – UM Worldwide

May 2022 - Mar 2025 (2 years 10 months)

Led national and international media campaigns for Johnson & Johnson, contributed to strategic planning, and managed budget forecasting tools. Maintained client relationships and partnerships with platforms and ad networks.

Campaign Management Strategic Planning Media Planning Stakeholder Relations Client Relationships TikTok Snapchat Meta YouTube Teads Captify Prisma

International Account Executive

Publicis Media

Apr 2019 - Aug 2021 (2 years 4 months)

Developed 360° media strategies for international clients, analyzed campaign performance, and presented results to high-level clients. Managed global media buying and budgets up to €5M.

Media Strategy Digital Marketing Social Media SEA OOH Print TV KPI Analysis Client Presentations Media Buying Budget Management Vogue NYT Financial Times

International Media Coordinator

Publicis Media

Oct 2018 - Mar 2019 (5 months)

Supervised international agencies regarding budgets, media schedules, and report deliveries. Implemented digital campaigns with quantitative/qualitative analysis and developed innovative creative strategies.

Agency Coordination Budget Management Media Scheduling Digital Campaigns Quantitative Analysis Creative Strategy

Marketing & Communication Consultant

MPS Consultancy

Jan 2015 - Aug 2017 (2 years 7 months)

Developed marketing and media strategies for various clients, including campaign management, budget control, team leadership, and content creation.

Marketing Strategy Media Strategy Campaign Management Budget control Team Leadership Content Creation

Project Manager

YAGO SAS Advertising Agency

Jan 2011 - Jun 2013 (2 years 5 months)

Led multidisciplinary teams and executed marketing and communication strategies, including for the Colombian Army. Conducted interviews, authored articles, and launched a management magazine.

Project Management Team Leadership Marketing Strategy Communication Strategy Content Creation Event Hosting Public Relations

Brand Analyst

BELCORP

Sep 2009 - Jun 2010 (9 months)

Created and tracked marketing and communication strategies, managed media relations, and coordinated partner agencies. Managed TV productions and organized internal and external events.

Public Relations Brand Strategy Media Relations Agency Coordination Audiovisual production Event Management