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@ishemrabai
Experienced Head of Marketing with a proven track record of success.
With over seven years of experience in marketing and communication, I have successfully navigated various sectors including automotive, construction, real estate, consulting, and FMCG. My expertise lies in strategic planning and campaign execution, particularly in the French and Italian markets. I have consistently delivered impactful results in both B2B and B2C settings, driving client acquisition and enhancing brand presence.
In my recent role as Head of Marketing/Communication at Longevity Partners, I executed a comprehensive 360° marketing strategy that significantly improved performance optimization. I cultivated strong relationships with journalists to secure positive media coverage and organized high-profile events such as SIBCA and MIPIM. My leadership of a marketing team of four has been instrumental in driving results and managing substantial marketing budgets effectively.
Throughout my career, I have spearheaded innovative lead generation initiatives and developed a global internal communication strategy. My collaborative efforts with SEO agencies have led to successful campaigns, further enhancing brand visibility and engagement.
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Work history, roles, and key accomplishments
Longevity Partners France & Southern Europe
Oct 2022 - Present (3 years 1 month)
Executed a comprehensive 360° marketing and communication strategy for the French and Italian markets, spearheading growth marketing initiatives to enhance client acquisition. Cultivated relationships with journalists to secure positive media coverage and organized high-profile events like SIBCA, MIPIM, and SIMI. Managed a marketing team of four, led impactful lead generation through paid/organic
SGS
Sep 2019 - Present (6 years 2 months)
Spearheaded the deployment of external and internal communication media across print and web platforms, engineering comprehensive growth marketing strategies to drive brand expansion. Developed and implemented a dynamic multi-channel content strategy, orchestrating successful events including Safety Month, seminars, and webinars. Innovatively managed website and Intranet content through Sharepoint
Vinci Construction
Apr 2018 - Present (7 years 7 months)
Led communication strategy for Soletanche Freyssinet (Vinci), focusing on designing, preparing, and deploying internal print and web media. Orchestrated intranet activities to enhance internal engagement and information flow. Successfully launched a safety campaign and introduced an environmental initiative with a budget of 50k.
Valeo
Jun 2017 - Present (8 years 5 months)
Managed internal communication strategies and initiatives for the company. Focused on enhancing employee engagement and information dissemination within the organization.
Ferrero
Apr 2015 - Present (10 years 7 months)
Handled corporate communication responsibilities, contributing to the company's public image and internal messaging. Assisted in the development and execution of communication plans.
Degrees, certifications, and relevant coursework
Master of Science, Marketing & Communication
Completed a Master of Science in Marketing & Communication, focusing on advanced strategies and practices in the field. Gained expertise in strategic planning, campaign execution, and performance optimization.
Summer Camp Program, International Studies
Participated in a summer camp program at Nankai University, gaining international exposure and cultural understanding. Engaged in various academic and cultural activities.
Bachelor Degree, Business Economics
Obtained a Bachelor's degree in Business Economics, building a strong foundation in economic principles and business management. Developed analytical and problem-solving skills relevant to the business world.
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