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Marita Van der Merwe

@maritavandermerwe

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I build B2B brand, product marketing, and GTM programmes that grow pipeline.

France

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What I'm looking for

I'm looking to lead B2B brand, product marketing and go-to-market programmes, partnering closely with product and sales teams to turn complex offerings into clear positioning, messaging and measurable commercial growth.

At Punch! B2B, I lead brand and marketing strategy across two global B2B brands, aligning positioning, messaging and go-to-market execution with commercial objectives. I increased marketing pipeline by 71% through integrated campaigns across content, email, partnerships and events.

I've built an AI-enabled inbound engine that generated 68 high-intent organic leads, grew LinkedIn by 30,000+ followers and increased website traffic by 60%. I also launched the newsletter, podcast and flagship content assets, achieving 54% average email open rates.

Previously, I led global brand, social and events strategy at Henley & Partners and headed social and ABM programmes for enterprise technology clients at The Social Effect. I enjoy translating complex technical products into clear positioning, customer-facing messaging and campaigns that deliver measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Punch! B2B

Jan 2024 - Present (2 years 8 months)

Promoted three times in under two years to lead brand and marketing strategy across two global B2B brands. Increased marketing pipeline by 71% through integrated, multi-channel campaigns and built an AI-enabled inbound marketing engine.

Group Social Media & Events Manager

Henley & Partners

Jan 2023 - Dec 2024 (1 year 11 months)

Led global executive, brand and social media strategy across 45+ international offices, maintaining consistent brand positioning. Doubled engagement, impressions and clicks through content optimization and channel strategy.

Social Media Strategy Brand Strategy Content Optimization Channel Strategy Integrated Campaigns Event Marketing Executive Events PR Regional Marketing Stakeholder Coordination

Social Department Head

The Social Effect

Jan 2022 - Dec 2023 (1 year 11 months)

Led a multidisciplinary team delivering content, positioning and ABM programmes for enterprise technology clients. Delivered campaigns generating 2M+ organic impressions while exceeding engagement targets by 450%.

Account Based Marketing Content Strategy Positioning Team Leadership Enterprise Sales Organic Engagement Strategy Technical Messaging

Brand Engagement Lead

CyberCellar

Jan 2021 - Dec 2022 (1 year 11 months)

Led integrated content, PR and partnership campaigns to grow brand awareness and customer engagement. Delivered influencer campaigns achieving 12x ROI.

Content Marketing PR Partnerships Influencer Marketing Brand Awareness Customer Engagement ROI Analysis

PR & Social Account Executive

Hatch Communications

Jan 2019 - Dec 2021 (2 years 11 months)

Delivered integrated PR, social and influencer campaigns for brands including Bioderma and @home. Managed an independently led campaign that achieved 6x ROI.

PR Social Media Influencer Marketing Integrated Campaigns ROI Analysis