Open to opportunities

Rosalba Gomez

@rosalbagomez

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Product marketing manager with 7+ years driving MedTech/pharma launches, digital growth, and qualified lead generation.

France

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What I'm looking for

I’m looking to leverage my product marketing and launch leadership to grow MedTech/pharma brands—combining market research, technical content, SEO, and B2B campaigns with strong cross-functional collaboration.

I’m an accomplished product marketing manager with over 7 years of experience developing and executing comprehensive marketing strategies for MedTech and pharmaceutical products. I focus on driving product launches, optimizing digital presence, and aligning cross-functional teams to achieve sales and marketing objectives.

At Eden Tech in Paris, I orchestrated marketing strategy for a microfluidics product portfolio, ensuring alignment with business and sales goals. I streamlined and enhanced the company website (WordPress) to improve content structure, SEO performance, and user experience, while creating technical marketing content and running B2B email campaigns with Mailchimp and ActiveCampaign.

I also lead performance-driven campaign work using Google Analytics and SEMrush, and I represent the company through webinars, international congresses, and industry events. By collaborating with Sales, R&D, and Production, I ensure accurate technical messaging and consistent alignment with product development.

Previously at Ozylab, I directed marketing for dermatological products and equipment, coordinating commercial efforts across direct B2B channels and supporting export negotiations. Earlier roles—including Women’s Health marketing and an AstraZeneca respiratory marketing internship—built my strength in regulated, cross-functional environments and hands-on event execution.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Eden Tech

Sep 2022 - Nov 2025 (3 years 2 months)

Orchestrated marketing strategy for a microfluidics product portfolio, aligning marketing with business and sales objectives. Streamlined the company website, created technical marketing content, ran email campaigns to generate B2B leads, and analyzed performance using Google Analytics and SEMrush.

Marketing Strategy Product Marketing Website Optimization WordPress SEO Content Marketing Technical Content Creation Lead Generation B2B Marketing Email Marketing Mailchimp ActiveCampaign Market Research Webinars Webinar Marketing Google Analytics SEMrush Cross Functional Collaboration Technical Messaging

Marketing Manager

Ozylab

Oct 2017 - Aug 2022 (4 years 10 months)

Directed and implemented marketing strategy for an in-house dermatological product and equipment portfolio targeting dermatologists, aesthetic doctors, clinics, and pharmacies. Coordinated field and digital teams, managed national commercialization, supported export negotiations, strengthened KOL relationships, and executed digital and email marketing focused on online sales and brand positioning.

Marketing Strategy Product Marketing Team Leadership Field Sales Digital Marketing Social Media Marketing Email Marketing Product Positioning National Commercialization Export Negotiations Support KOL Relationship Management Case Studies Product Demonstrations

Marketing Associate Women’s Health Line

Carnot Laboratorios

Sep 2016 - Sep 2017 (1 year)

Supported marketing strategy development with the sales force and contributed to the women’s health product portfolio marketing plan. Helped organize brand events and an annual convention, supported a new product launch, and conducted market research using industry audits and market intelligence.

Marketing Strategy Portfolio Marketing Field Sales Support Event Planning Brand & Events Product Launch Market Research Market Intelligence

Marketing Intern | Respiratory Line

AstraZeneca

Feb 2015 - May 2016 (1 year 3 months)

Assisted the respiratory brand team by coordinating activities across compliance, legal, medical, sales, and KOL stakeholders in a highly regulated environment. Managed follow-up on brand materials and event execution, coordinated over 100 brand events, and supported localization of global materials with a design agency.

Cross functional Coordination Compliance Support Medical And Sales Coordination Brand Activation Regulated Environments Localization Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Sup de Pub - École de Communication

Master's degree, International Brand Strategy and Marketing

2022 - 2024

Focused on building a successful international brand strategy in a competitive global environment, identifying market trends and creating meaningful brand experiences across touchpoints.

Tecnologico de Monterrey

Diploma, Pharmaceutical Marketing

2016 - 2017

Specialized in pharmaceutical marketing strategy, market analysis, branding, digital marketing, and sales effectiveness within a highly regulated industry.

Universidad del Valle de Mexico

Bachelor's degree, Marketing

2013 - 2016

Studied marketing with an emphasis on market analysis, consumer behavior, brand management, digital marketing, sales strategies, and product positioning.