Open to opportunities

Mannat Goyal

@mannatgoyal

Early-career marketing and software professional skilled in automation testing, digital marketing, and CRM-driven outreach.

India

Message

What I'm looking for

I am looking for roles that combine marketing automation and CRM-driven outreach with opportunities to apply technical testing and project management skills in a collaborative growth-focused team.

I am a tech-forward marketer and junior software engineer with hands-on experience in outbound and inbound B2B marketing, CRM management, and automation testing. I have executed multi-channel campaigns using Smartlead, Wati, Google, LinkedIn, and Meta ads while maintaining lead integrity in Zoho CRM.

My engineering background (B.Tech in Computer Science) complements practical experience with Python unit testing, Robot Framework and Selenium automation, and front-end prototyping using Figma. I have delivered project artifacts across full project lifecycles and contributed to hackathon solutions that ranked in the top 10.

I seek roles where I can blend marketing automation, data-driven outreach, and technical testing skills to drive measurable growth, while continuing to learn product and project management practices.

Experience

Work history, roles, and key accomplishments

Current

Marketing Associate

Current

Freelance

Nov 2025 - Present (3 months)

Supported inbound paid campaigns on Google, LinkedIn, and Meta and executed outbound email and LinkedIn outreach, tracking leads and engagement via dashboards to inform campaign adjustments. Coordinated with a senior consultant to align inbound and outbound tactics.

Google Ads LinkedIn Ads Meta Ads Outbound Outreach Campaign Tracking Zoho CRM Performance Dashboards

Current

Executive Outbound Marketer

Current

FieldAssist

Mar 2025 - Present (11 months)

Executed outbound Email and WhatsApp marketing campaigns targeting SMB to Enterprise clients, improving lead engagement and pipeline hygiene through CRM-driven outreach. Collaborated with sales and product teams to optimize messaging and conversion strategies.

SmartLead Wati Zoho CRM Email Marketing WhatsApp Marketing Lead Nurturing Campaign Optimization Sales Enablement

Junior Software Engineer

InTimeTec

Jan 2024 - Mar 2024 (2 months)

Conducted unit testing in Python and performed automation testing using Robot Framework and Selenium to improve test coverage and reduce regression defects. Collaborated with QA teams to streamline test automation workflows.

Python Unit Testing Robot Framework Selenium Test Automation Debugging

Education

Degrees, certifications, and relevant coursework

Swami Keshvanand Institute of Technology

Bachelor of Technology, Computer Science

2020 - 2024

Grade: 9.15 CGPA

Activities and societies: Project Contributor in hackathons (Top 10 among 100+ entries), core member of GFG chapter responsible for workshops and peer mentoring.

Completed a Bachelor of Technology in Computer Science with a strong academic record (CGPA: 9.15).