Nischith U Shetty

Designed and deployed end-to-end GTM automation systems covering ICP definition, account research, enrichment, AI-assisted personalization, multichannel outreach, and reporting. Built repeatable enrichment workflows generating over 1,500 ICP-qualified leads per quarter and reduced manual outreach operations by 50-60%.

Managed outreach and registration operations for PLF community events, representing IPL as an education partner. Contributed to 194+ total ICP registrations through audience segmentation and peer-level outreach.

Provided GTM engineering and outbound-operations support for B2B client engagements, including SPRY Health and a confidential HR and workforce-technology client. Designed and implemented Clay-to-outreach workflows, signal-led campaign architectures, and documented repeatable GTM processes.

Generated and qualified leads using multiple prospecting channels for an EdTech-focused cybersecurity startup. Built a repeatable sales pipeline and scheduled meetings supporting business-growth initiatives.

Managed lead generation and outreach for buyers and sellers in the pre-owned car marketplace, supporting growth experiments across WhatsApp, landing pages, and micro-funnels. Improved conversion points across the GTM funnel from lead to test-drive booking and sales.

Drove lead generation, inside sales, and market research in a fast-paced B2C environment. Engaged prospects, identified pain points, and converted leads into sales opportunities.

Grade: 7.8 CGPA

Pursued a Bachelor of Arts with coursework in Economics, Political Science, Journalism, Marketing and Advertising, graduating with a CGPA of 7.8.