Open to opportunities

Ann Rebecca

@annrebecca

Message

Email Marketing Executive specializing in B2B automation, deliverability, and lead generation.

India

Message

What I'm looking for

I’m looking for a role where I can own B2B email marketing and marketing automation end-to-end—building workflows, improving deliverability, and using analytics to drive qualified leads and measurable revenue impact.

I’m an Email Marketing Executive and Marketing Automation Specialist with 9+ years of experience in B2B email marketing, lead nurturing, and campaign automation for US and Canada clients. I plan and execute targeted, conversion-focused email strategies that improve open rates, click-through rates, replies, and qualified lead generation.

I build high-performing email and landing page assets, run A/B testing for continuous optimization, and protect deliverability with GDPR-aligned best practices. I also manage CRM integrations and automated nurturing workflows using platforms like Adobe Marketo, Oracle Eloqua, and Salesforce Marketing Cloud, while delivering Power BI dashboards and analytics that keep marketing KPIs visible and actionable.

Experience

Work history, roles, and key accomplishments

Current

Engineer Technology

Current

Verticurl Marketing Pvt. Ltd.

May 2021 - Present (5 years 1 month)

Planned and executed targeted B2B email campaigns for US and Canada clients, creating high-converting templates, landing pages, forms, and LinkedIn lead forms. Optimized engagement via A/B testing, managed CRM-integrated lead nurturing workflows, and delivered Power BI reporting while ensuring GDPR-aligned deliverability best practices.

Lead Nurturing A B Testing CRM Integration Email Deliverability GDPR Compliance Power BI

Senior Software Engineer

Object Frontier Software Pvt. Ltd.

Sep 2013 - Jan 2019 (5 years 4 months)

Developed scalable front-end modules and backend data-flow architectures for enterprise web applications, streamlining development processes and improving application performance. Built RESTful API integrations and database-driven functionality, while supporting troubleshooting, code maintenance, and optimization.