Manjula Ragunath
@manjularagunath
I build AI-enabled digital advertising solutions that improve sales performance, campaign operations, and lead conversion.
ZimbabweWhat I'm looking for
At Wipro, I build AI-enabled digital sales and advertising solutions for global media, commerce, and travel clients. I helped lead a $60Mn+ global travel deal and supported $50M+ in ad sales for a new-age client.
I launched Sales & Advertising practice capabilities through positioning frameworks, lead-generation strategy, upsell pathways, integrated campaigns, solution decks, value propositions, and go-to-market collateral. My work spans campaign optimization, ad moderation, content validation, performance analytics, account marketing, and executive-level proposal pursuits.
Previously, I managed presales content and knowledge at Firstsource and led proposal content management and Agile Workforce delivery at Accenture. I created 300+ proposal content assets, governed knowledge repositories, supported global platform rollouts across the US, EMEA, and APAC, and partnered with analysts including HFS, Gartner, and Forrester.
As a digital marketing consultant, I delivered SEO, social, search, email, paid media, website, and LMS initiatives for EdTech and healthcare clients, increasing lead conversions by 15% and online-program leads by 30%.
Experience
Work history, roles, and key accomplishments
Build solutions supporting global digital, media, and commerce clients in transforming advertising and sales operations through AI-driven frameworks and scalable delivery models. Led the launch of a new Sales & Advertising practice and created executive-level orals, solution decks, and go-to-market transformation collaterals.
Coordinated proposal development for CMT & BFSI domains, collaborating with SMEs and sales teams. Built and maintained proposal repositories and content audits, ensuring repositories remain relevant and up-to-date.
Freelance Consultant – Digital Marketing
Independent
Jun 2018 - Apr 2022 (3 years 10 months)
Designed and executed marketing strategies for EdTech and healthcare clients, covering SEO, SMM, SEM, email marketing, paid campaigns, and optimization. Achieved a 15% increase in lead conversions through performance-focused campaigns.
Supported as a Scrum Master for Agile Workforce platform rollout across US, EMEA, and APAC, delivering on-time implementations. Created and maintained 300+ proposal content assets, enabling faster bid turnaround.
Served as SME and trainer for ad relevance and trust & safety processes. Ensured compliance, ad policy review, classifying, and removing content, safeguarding platform integrity.
Coordinated global training programs (finance and HR) including virtual and ILT sessions. Developed SOPs, scheduling processes, and vendor management frameworks to streamline operations.
Education
Degrees, certifications, and relevant coursework
Bangalore University
Master of Economics, Economics
Master of Economics degree from Bangalore University.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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