Soma Singh

Plans and manages Google Ads and Meta Ads campaigns for accounting, legal-services and local-business clients, with monthly budgets of $5,000-$15,000. Tests ad copy, creative and audience segments, monitors results daily and adjusts spend to improve lead quality, CPL and ROI.

Led end-to-end performance marketing for 25+ brands across the UK, US, UAE and India in accounting, fintech, legal services and SaaS. Generated 2,000+ qualified leads monthly at a consistent 25% MQL-to-SQL conversion rate and reduced CPL from $250-$300 to $90-$100.

Created SEO-led content for a cloud-computing company, contributing to a 45% increase in organic traffic. Supported product marketing with feature pages, comparisons and technical documentation.

Managed Facebook, Twitter and LinkedIn campaigns that achieved 35% engagement rates. Built email communications for users, investors and partners and improved product content, reducing support queries by 30%.

Managed Google Ads and Facebook campaigns for BroEx and FastFox, delivering 200+ app downloads weekly. Built content and email programs that improved user retention by 40%.

Managed internal marketing communications for 2,000+ employees and supported global communication projects across 15+ countries. Engagement campaigns increased internal engagement by 50%.

Progressive roles in knowledge management, content operations and business research across global professional-services firms. Improved process accuracy by 35% and reduced onboarding time by 50%.

Progressive roles in knowledge management, content operations and business research across global professional-services firms. Improved process accuracy by 35% and reduced onboarding time by 50%.

Progressive roles in knowledge management, content operations and business research across global professional-services firms. Improved process accuracy by 35% and reduced onboarding time by 50%.

Progressive roles in knowledge management, content operations and business research across global professional-services firms. Improved process accuracy by 35% and reduced onboarding time by 50%.

Bachelor of Arts in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, completed in 2008.