Rakshitha Sg

I’m a results-driven digital marketing specialist with hands-on experience managing paid campaigns, SEO, content workflows, and performance tracking. I own projects end-to-end—planning, executing, and optimising independently—with a strong bias for measurable outcomes and structured accountability.

In my freelance role, I’ve delivered client results across healthcare, education, retail, and e-commerce. I planned and executed Google Ads + SEO for Astra Hospital, driving a 20% increase in qualified patient enquiries. I also scaled Meta Ads for Trikona Skin Care, improving CTR and conversions by 20% through segmentation and creative testing.

For growth initiatives, I’ve managed cross-border campaigns—delivering a 15% lift in course registrations for a Singapore-based client using targeted Google and Meta campaigns. I built a fully functional WordPress website for a chess academy, and improved local visibility for a retail store by optimising the GMB profile and implementing Local SEO (keyword targeting, local citations, review management) to increase foot traffic and calls.

I back execution with tools like SEMrush, Ahrefs, Google Search Console, and GA4, using dashboards and analytics for ongoing optimisation. I streamline repetitive delivery with automation (n8n, AI/LLM workflow tools, MarTech automation) and bring strong planning instincts from Scrum and HR environments, including leading 2 Scrum teams and improving sprint predictability.