At TO THE NEW, I shape digital strategy and campaigns for brands across technology, manufacturing, pharmaceutical, real estate, entertainment, and financial services. My work has delivered 300% organic traffic growth and a 120% increase in inbound B2B leads for the company’s IT services.
For Hilti, I helped build a digital strategy across nine APAC countries and generated 5,000+ leads in 2024. I also built a lead-scoring model and managed organic social media across the region.
At TO THE NEW, I partnered with Sales on HubSpot and Account-Based Marketing, accelerating B2B sales cycles by 60 days and improving the revenue pipeline by 40%. I’ve also owned account-specific P&Ls and mentored cross-functional marketing teams.
At Wipro Ltd., I worked on global go-to-market, thought leadership, and integrated digital and PR campaigns for emerging technologies. Earlier, at Infosys Ltd., I delivered software development and application support, using Java, SQL, and Shell scripting.
