Puneet Kaur

Defines and owns overall marketing strategy, brand positioning, and go-to-market execution for B2B and professional training segments. Builds and manages full-funnel campaigns across search, social, email, and content to drive qualified inbound pipeline and consulting leads.

Spearheaded all digital marketing across B2B SaaS and technology verticals, directly accountable to revenue and pipeline targets. Built and optimized paid campaigns across Google, Bing, Meta, and LinkedIn, achieving consistent improvement in MQL volume and cost per acquisition.

Managed performance marketing and demand generation strategy for global B2B technology clients across Australian and international markets. Reduced client acquisition costs while improving pipeline velocity and MQL-to-SQL conversion rates through precision targeting and funnel optimisation.

Directed paid media strategy for a diverse client portfolio spanning real estate, e-commerce, home services, and B2B across Google, Bing, Meta, Taboola, and Local Service Ads. Scaled client PPC budgets while delivering double-digit ROAS growth and sustained reductions in cost per lead.

Planned, executed, and optimised paid and organic campaigns across Google, Bing, Facebook, and Instagram for a multi-industry client portfolio. Developed SEO strategies, keyword frameworks, and on-page optimisation plans that improved organic rankings and inbound traffic.

Managed paid and organic campaigns on Google and Meta for a diverse range of clients, with a focus on lead generation and visibility. Collaborated with design and development teams on website optimisation, ad creative production, and landing page improvements.

Pursued an MBA in eCommerce from 2014 to 2016.

Completed a Bachelor of Commerce (Hons) from 2011 to 2014.