Leadership Role

maneesh razdan
@maneeshrazdan1
Industrial sales leader at JASO Industrial Cranes who drove expansion at Konecranes & Demag India and sold India’s first synthetic wire rope crane.
What I'm looking for
At JASO Industrial Cranes, I worked on North India market penetration through engagement with industrial consultants, end customers, and system integrators. My focus included strengthening brand recognition and positioning the company’s offering as a trusted premium solution.
At Konecranes & Demag India Pvt Limited, I devised a business expansion strategy that established a stable market presence, with average sales revenue up to 7–10 Cr INR. I also helped identify new products and sold India’s first synthetic wire rope crane.
Experience
Work history, roles, and key accomplishments
DGM Sales - North India
JASO Industrial Cranes
May 2025 - Jun 2026 (1 year 1 month)
Led sales operations for North India, focusing on market penetration and customer awareness. Engaged with consultants, end customers, and system integrators to drive project specifications and product inclusion.
Business Head - North India
Konecranes & Demag India Pvt Limited
May 2017 - Jun 2025 (8 years 1 month)
Devised strategy and roadmap for business expansion, achieving stable market presence with average sales revenue of 7-10 Cr INR. Identified new products, including selling the first synthetic wire rope crane in India, and handled key accounts with average revenue of 2-3 Cr INR.
RSM - North India
GH Cranes Spain
Nov 2014 - May 2017 (2 years 6 months)
Led sales operations generating INR 0 to 3-4 crore in annual revenue and sales forecasting for North India. Achieved business growth of over 25% within 2 years through effective B2B, corporate, and end-user sales skills.
Head of Market - Delhi NCR
Kobelco
Jan 2014 - Jun 2014 (5 months)
Managed lead generation and inquiries through contractors, participated in trade shows, and ensured profitability for the assigned territory while meeting delivery and service quality norms.
Manager - Sales
Tractors India P Limited
Feb 2012 - Jan 2014 (1 year 11 months)
Managed business operations for excavators, dozers, and backhoe loaders, catering to road infrastructure and earthmoving contractor sectors. Achieved profitability and met yearly targets, and conducted cost estimation for quotations.
Regional Manager - Sales
Alikraft Engineering Pvt. Ltd.
Sep 2010 - Feb 2012 (1 year 5 months)
Oversaw product management for rack and pinion elevators and cutting & bending machines. Achieved a 15% increase in sales within the assigned territory.
Deputy Manager - Sales
Mekaster Engineering Limited
Apr 2007 - Sep 2010 (3 years 5 months)
Implemented a structured approach and introduced a sponsored free equipment health check-up AMC plan, resulting in a 10% increase in sales. Developed new markets within the Delhi NCR builder sector.
Sales Engineer
Structural Solutions Pvt. Ltd.
Sep 2004 - Apr 2007 (2 years 7 months)
Managed a diverse range of products for automobile, DRDO, test laboratories, automotive component manufacturing, power industries, and consumer electronics manufacturers. Consistently planned and exceeded monthly sales and collection targets.
Education
Degrees, certifications, and relevant coursework
Deakin University
MBA, Business Administration
Pursuing an MBA (Global) through online distance learning mode, approved by the World Education Council.
IMT Ghaziabad
Post Graduate Diploma in Management, Management
Pursued Post Graduate Diploma in Management through online distance learning mode, completed in 2023.
Nagpur University
Bachelor of Engineering, Mechanical Engineering
Completed Bachelor of Engineering in Mechanical from Nagpur University in 2003.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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