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maneesh razdan

@maneeshrazdan1

Industrial sales leader at JASO Industrial Cranes who drove expansion at Konecranes & Demag India and sold India’s first synthetic wire rope crane.

India
Message

What I'm looking for

Leadership Role

At JASO Industrial Cranes, I worked on North India market penetration through engagement with industrial consultants, end customers, and system integrators. My focus included strengthening brand recognition and positioning the company’s offering as a trusted premium solution.

At Konecranes & Demag India Pvt Limited, I devised a business expansion strategy that established a stable market presence, with average sales revenue up to 7–10 Cr INR. I also helped identify new products and sold India’s first synthetic wire rope crane.

Experience

Work history, roles, and key accomplishments

JC
Current

DGM Sales - North India

JASO Industrial Cranes

May 2025 - Jun 2026 (1 year 1 month)

Led sales operations for North India, focusing on market penetration and customer awareness. Engaged with consultants, end customers, and system integrators to drive project specifications and product inclusion.

KL

Business Head - North India

Konecranes & Demag India Pvt Limited

May 2017 - Jun 2025 (8 years 1 month)

Devised strategy and roadmap for business expansion, achieving stable market presence with average sales revenue of 7-10 Cr INR. Identified new products, including selling the first synthetic wire rope crane in India, and handled key accounts with average revenue of 2-3 Cr INR.

GS

RSM - North India

GH Cranes Spain

Nov 2014 - May 2017 (2 years 6 months)

Led sales operations generating INR 0 to 3-4 crore in annual revenue and sales forecasting for North India. Achieved business growth of over 25% within 2 years through effective B2B, corporate, and end-user sales skills.

TL

Manager - Sales

Tractors India P Limited

Feb 2012 - Jan 2014 (1 year 11 months)

Managed business operations for excavators, dozers, and backhoe loaders, catering to road infrastructure and earthmoving contractor sectors. Achieved profitability and met yearly targets, and conducted cost estimation for quotations.

AL

Regional Manager - Sales

Alikraft Engineering Pvt. Ltd.

Sep 2010 - Feb 2012 (1 year 5 months)

Oversaw product management for rack and pinion elevators and cutting & bending machines. Achieved a 15% increase in sales within the assigned territory.

ML

Deputy Manager - Sales

Mekaster Engineering Limited

Apr 2007 - Sep 2010 (3 years 5 months)

Implemented a structured approach and introduced a sponsored free equipment health check-up AMC plan, resulting in a 10% increase in sales. Developed new markets within the Delhi NCR builder sector.

SL

Sales Engineer

Structural Solutions Pvt. Ltd.

Sep 2004 - Apr 2007 (2 years 7 months)

Managed a diverse range of products for automobile, DRDO, test laboratories, automotive component manufacturing, power industries, and consumer electronics manufacturers. Consistently planned and exceeded monthly sales and collection targets.

Education

Degrees, certifications, and relevant coursework

DU

Deakin University

MBA, Business Administration

Pursuing an MBA (Global) through online distance learning mode, approved by the World Education Council.

IG

IMT Ghaziabad

Post Graduate Diploma in Management, Management

Pursued Post Graduate Diploma in Management through online distance learning mode, completed in 2023.

NU

Nagpur University

Bachelor of Engineering, Mechanical Engineering

Completed Bachelor of Engineering in Mechanical from Nagpur University in 2003.

Tech stack

Software and tools used professionally

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