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Charu MishraCM
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Charu Mishra

@charumishra

Business transformation leader at MSW Steel & Scaffolding Solutions who built sales and credit functions from scratch and delivered 60M+ turnover.

India
Message

At MSW Steel & Scaffolding Solutions, I built the sales and credit-control function from scratch, making it operational in 90 days. I delivered 60M+ turnover and more than 100 client accounts in year one.

At Aegis Gas Limited, I helped revive a stalled South India business by rebuilding infrastructure, restoring partner trust, and re-entering the market within three months. I drove 500 MT of sales volume in six months and deployed an omni-channel brand strategy.

At A&A Business Consulting, I built regional sales and consulting infrastructure across a 40+-industry client portfolio. I led and mentored a 50+-member team and delivered outcomes for more than 500 businesses.

At Videocon Industries Ltd—Sansui Brand, I built sales and distribution infrastructure across the western zone, establishing 32 regional distributors across 36 Gujarat districts in three months. I delivered 1500 M+ turnover and secured Modern Trade/LFR partnerships including Croma and Reliance Digital.

Experience

Work history, roles, and key accomplishments

MS
Current

Sr Vice President - Business Development & Credit Control

MSW Steel & Scaffolding Solutions

Dec 2024 - Present (1 year 11 months)

Built the entire sales and credit-control function from scratch, delivering 60M+ turnover and 100+ client accounts in year one. Defined growth strategy for the Real Estate & Infrastructure vertical.

AC

Associate Director - Business Acquisition & Consulting

A&A Business Consulting

Mar 2018 - Oct 2021 (3 years 7 months)

Built regional sales and consulting infrastructure from zero, leading a 50+ member team and delivering measurable outcomes for 500+ businesses. Awarded the Consulting Icon Award 2019.

VB

Zonal Business Head - West

Videocon Industries Ltd - Sansui Brand

Jun 2015 - Mar 2018 (2 years 9 months)

Built the western zone's sales and distribution infrastructure from zero, delivering 1500M+ turnover and leading 100+ employees. Secured Modern Trade/LFR partnerships with Croma and Reliance Digital.

KL

Regional Sales Manager → Zonal Sales Manager

Kingtech Electronics (India) Pvt. Ltd.

Apr 2011 - Mar 2015 (3 years 11 months)

Scaled multi-state distribution across Gujarat, MP, Maharashtra, Karnataka, and Kerala. Promoted from Regional to Zonal Sales Manager on sustained performance.

VL

Product Head - Acer Smartphones & AOC Display

Vision Distribution Ltd

May 2005 - Mar 2011 (5 years 10 months)

Headed Acer and AOC product lines across North India, securing marquee accounts including HUL, Reliance Industries, TATA Docomo, and Britannia.

ML

Assistant Branch Head & Regional Sales Manager - North

Molineux Appliances India Ltd

Apr 2004 - Apr 2005 (1 year)

Managed Delhi branch operations and North India regional sales for a global kitchen appliances brand.

TL

Area Sales Manager - Delhi

Thomson Consumer Electronics India Ltd

Feb 1999 - Mar 2004 (5 years 1 month)

Foundational role launching a 25-year sales leadership career, building enduring retail and distributor partnerships across Delhi.

Education

Degrees, certifications, and relevant coursework

Amity University logoAU

Amity University

MBA, Sales and Marketing

1995 - 1997

MBA with a major in Sales and Marketing from Amity University, Delhi/NCR, completed from 1995 to 1997.

NS

NIS Sparta

Post Graduate Certification, Sales

1993 - 1994

Post Graduate Certification in Sales from NIS Sparta, Delhi, completed from 1993 to 1994.

DAV College, Delhi University logoDU

DAV College, Delhi University

Bachelor of Vocational Studies, Office Management

1990 - 1993

Bachelor of Vocational Studies in Office Management from DAV College, Delhi University, completed from 1990 to 1993.

Tech stack

Software and tools used professionally

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