I’ve run paid acquisition and growth for 22+ businesses across gaming, subscription, fintech, Web3, and D2C. At Rocketship HQ, I owned five app accounts across gaming, SaaS, and subscription products.
I cut blended cost per purchase from $90 to $51 for a real-money gaming account, scaled a fintech subscription app to $14K in daily Meta spend, and ran a $61K subscription account to 10,061 installs and 745 purchases. I use structured creative testing, attribution diagnosis, and Day 90 ROAS cohorts to guide budget decisions.
Previously at Joyride Games, I managed Rs 3.5Cr+ in paid user acquisition, cut acquisition cost by 30%, and drove 300% user growth to 1.16M+ acquisitions across 30+ markets. I also build conversion-focused campaigns, lifecycle programs, reporting workflows, and go-to-market plans for mobile products.
