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Shashank Sinha

@shashanksinha

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I build and scale B2C paid acquisition campaigns across Meta and Google Ads.

India

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What I'm looking for

I'm looking to build and scale B2C paid acquisition in a fast-paced consumer environment, using rigorous creative testing, funnel analysis, CRO, and budget management to improve growth outcomes.

I've led paid acquisition at 137 Brands, managing $5,000+ in monthly Meta and Google Ads spend while pacing budgets against CPA and ROAS targets.

I build B2C campaigns from scratch, using custom and lookalike audiences, bidding strategies, and continuous testing of visuals, video hooks, and ad copy. My A/B testing across creatives, landing pages, and funnel touchpoints improved conversion rates by 10–15%.

At Lush Fresh Handmade Cosmetics, I analyzed consumer engagement and journey drop-offs across Instagram, Facebook, and TikTok, then helped turn high-converting UGC into paid acquisition creative pipelines.

My earlier e-commerce and digital marketing work at Boathouse and GOQii strengthened my approach to landing-page optimization, campaign QA, demand monitoring, and conversion reporting.

Experience

Work history, roles, and key accomplishments

Marketing Lead & Performance Manager

137 Brands

Apr 2024 - Sep 2025 (1 year 5 months)

Owned paid acquisition across Meta Ads and Google Ads, managing $5,000+ monthly ad spend and improving conversion rates by 10-15% through A/B testing.

Meta Ads Manager Google Ads Pacing CPA Optimization ROAS A B Testing Dynamic Creative Optimization (DCO)Audience Targeting Google Analytics Asana Trello

Social Media & Campaign Coordinator

Lush Fresh Handmade Cosmetics

Sep 2023 - Apr 2024 (7 months)

Monitored consumer engagement across social platforms, managed creative asset deployment, and coordinated influencer partnerships to drive paid acquisition.