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Shikhar Singh

@shikharsingh3

Message

I build high-ROI paid media and app acquisition campaigns across Google and Meta Ads.

India

Message

At Unacademy, I lead Meta Ads and Google Ads end to end, managing a combined monthly advertising budget of ₹1.5 crore. I’ve delivered 2.5x ROI and approximately 30,000 leads per month across lead generation and app acquisition campaigns.

I optimize acquisition funnels from installs and signups through trial purchases, using AppsFlyer, Tableau, and Amplitude to reconcile performance. My work spans Google Search, Performance Max, app campaigns, audience segmentation, creative review, and conversion-event selection.

Previously, I managed large-scale paid media at Cadential Technologies and led client delivery at Kevnit Digital Solution. I’ve reduced CPA by 28–42%, scaled budgets while maintaining CAC, improved conversion rates, and built reporting dashboards that cut manual reporting time by 50%.

Experience

Work history, roles, and key accomplishments

Current

Lead Performance Marketing

Current

Unacademy

Jul 2026 - Present (3 months)

Manage Meta Ads and Google Ads end to end, handling a combined monthly advertising budget of ₹1.5 crore. Delivered 2.5x ROI and approximately 30,000 leads per month across managed campaigns.

Google Ads Meta Ads Performance Max App Install Campaigns Lead Generation Remarketing Audience Segmentation A B Testing Pacing CPL and CPA Analysis Funnel Analysis Appsflyer Tableau Amplitude Excel Google Sheets Meta Ads Manager Meta Business Suite

Delivery Head

Kevnit Digital Solution

Mar 2025 - Jun 2025 (3 months)

Led delivery of client projects across Meta Ads, SEO, web development, social media, influencer marketing and YouTube marketing. Managed monthly advertising budgets of US$40,000-60,000 across platforms, monitoring allocation and return on investment.

Meta Ads SEO Web Development Social Media Influencer Marketing YouTube Marketing Budget Management ROI Analysis Audience Analysis Segmentation performance reporting Market Research Competitive Benchmarking

Senior Executive - Digital Marketing

Cadential Technologies Pvt Ltd

Dec 2020 - Dec 2024 (4 years)

Managed end-to-end Google Search, Display and Meta Ads campaigns with monthly budgets of ₹50 lakh-₹1.2 crore. Reduced CPA by 28-42% within 3-6 months through A/B testing, audience refinement and bid optimization.