At Urban Company, I oversaw performance marketing planning and deployment across Google, Meta, programmatic, and SEM. I shaped category growth strategies across 6+ service categories, driving 50,000+ attributed new users monthly.
At Games24x7, I led referral marketing for My11Circle. Redesigned referral offers and reward mechanics drove 1M+ users and a 12% year-over-year increase in referral share during IPL'25.
I also worked on CRM and lifecycle marketing, retargeting, and product marketing at Games24x7. My work included 10+ A/B experiments on onboarding and deposit flows, improving the successful deposit rate by 10%.
