Rakesh Kumar

Manages a team of 6 performance marketing executives handling paid media for 20+ D2C brands across Beauty, Skincare, Apparel, and Wellness, with total ad spend under management exceeding INR 26 Cr. Scaled Suroskie Beauty's Meta Ads monthly budget from INR 50 Lakh to INR 4 Cr while maintaining a 3.34 ROAS.

Led INR 3 Cr/month ad spend across Google and Meta, focused on new user acquisition. Achieved a 25% lift in ad performance by refining campaign structures, creative strategies, and targeting precision.

Led over INR 3 Cr/month ad spend across Google, Meta, and Snapchat Ads, optimizing campaigns for capital-efficient user acquisition and retention. Consistently achieved ROAS of 5+ on large-scale Google and Meta campaigns by deploying advanced bidding strategies, creative optimization, and real-time analytics.

Owned all SEM campaigns on Google Ads to maximize ROI, with monthly budgets of INR 2 Cr across Google and Meta Ads. Boosted campaign ROI by 30% by implementing new Google Ads bidding and targeting techniques.

Handled SEM marketing responsibilities, focusing on search engine marketing campaigns.

Executed digital marketing activities, contributing to online presence and campaign performance.

Bachelor of Computer Applications degree from IEC University, Himachal Pradesh, completed in 2019.