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Malik Kashan Latif

@malikkashanlatif

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Marketing & growth professional with a tech background, focused on B2B, SaaS, lead generation, and brand growth.

Pakistan

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What I'm looking for

I’m looking for a growth-focused role in marketing, business development, or growth where I can take ownership and drive measurable results. I’m particularly interested in SaaS, technology, AI, and B2B companies with strong remote cultures, ambitious goals, and opportunities for long-term growth.

I’m a marketing and growth professional with a software development background, combining technical knowledge with hands-on experience in marketing, business development, and brand growth.

I currently work as a Chief Marketing Officer (CMO) at DevCipator and am also the Founder & CEO of TechBuzz Labs, where I lead marketing, client acquisition, business development, lead generation, positioning, and growth initiatives for technology and SaaS products.

My experience includes digital marketing, SEO, Google Ads, Meta Ads, social media, email outreach, content strategy, B2B lead generation, market research, CRM/automation, and GTM strategy. I’ve also worked with international clients and teams, giving me experience across different markets and customer segments.

My technical background helps me understand SaaS and software products deeply and translate complex technology into clear, customer-focused messaging.

I’m particularly interested in growth marketing, B2B SaaS, technology, AI, business development, and brand building, and I’m looking for a growth-focused company where I can take ownership, learn continuously, and contribute directly to measurable business growth.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer (CMO)

Current

DevCipator

Jan 2026 - Present (8 months)

Leads marketing direction, brand positioning, and growth initiatives. Develops strategies to strengthen brand visibility and generate demand.

Marketing Strategy Brand Positioning Growth Marketing Lead Generation Content Strategy Social Media Marketing Market Research Competitive Analysis

Current

Founder & CEO

Current

Techbuzz Labs

Jan 2024 - Present (2 years 8 months)

Leads marketing, business development, and client acquisition for a technology agency. Builds ICPs, B2B outreach campaigns, and conversion-focused materials.

Business Development B2B Marketing Lead Generation CRM GoHighLevel Marketing Automation Prospecting Content Planning Sales Collateral

Marketing & Software Development

Nossaradio USA

Jan 2025 - Dec 2025 (11 months)

Supported digital solutions and contributed to marketing, product positioning, and audience understanding. Bridged technology and marketing to translate technical capabilities into value propositions.

Marketing Product Positioning Audience Understanding Digital growth Technical Communication

Social Media Manager

MedLearnix

Managed social media channels, content planning, and publishing. Developed content aligned with brand objectives and optimized based on engagement.

Social Media Management Content Planning Content Development Audience Engagement Performance Optimization

Digital Marketing & Outreach

Sip of Europe

Managed social media content and brand communication. Conducted targeted email outreach for business development and lead generation.

Social Media Email outreach Business Development Lead Generation Prospect Research Audience Messaging

Marketing & Growth

Mapsi.pl

Supported digital marketing and brand-growth initiatives. Researched target audiences and competitors, and developed marketing messaging.

Digital Marketing Brand Growth Market Research Competitor Research Content Development Outreach

Freelance Software Developer

Fiverr & Upwork

Delivered SaaS MVPs, marketplaces, CRMs, booking systems, and business automation solutions for international clients. Managed client communication and project delivery.

SaaS MVP Development CRM booking systems Business Automation Client Communication Proposal Writing Negotiation