Hai Sin User

Served 100+ distinct clients across SaaS GTM, SEO, lifecycle marketing, CRM, customer support, and automation projects. Configured and integrated HubSpot, Intercom, Zendesk, Zapier, Make, Marketo, Salesforce, Mailchimp, ActiveCampaign, and Freshdesk.

Built the marketing function and supporting systems from the ground up, including ActiveCampaign, SEO processes, keyword research, campaign execution, and performance tracking. Grew the audience from zero to more than 70,000 within six months.

Built customer service and student-program tracking workflows using ActiveCampaign and Intercom. Automated repetitive administrative tasks and social media outreach workflows, reducing manual work and errors.

Assessed market conditions and the brand’s social media positioning to identify a new marketing direction. Proposed three campaign concepts and marketing approaches, translating analysis into actionable recommendations.

Translated and adapted website content, social media content, and campaign and event information to support marketing execution. Established performance measurements and tracking processes that reduced manual reporting work.

Managed a 10-person team supporting four brands, coordinating marketing activities and delivery across client accounts. Built customer service and sales backend systems to support client communication and sales operations.

Analyzed digital performance data to identify opportunities for improvement and advise marketing and product teams. Upgraded email marketing and customer engagement processes using Intercom, ActiveCampaign, and HubSpot.

Supported predominantly SaaS clients with GTM and business promotion in European and North American markets. Applied marketing automation to customer acquisition and lead nurturing, supporting clients’ overseas expansion.

Led a five- to eight-person marketing team across the United States and the Philippines, reporting directly to the CEO. Built customized email marketing automation and campaign content to support B2B acquisition and audience nurturing.

Maintained two product listings across Amazon and eBay, updating product information and managing ecommerce SEO. Researched competitor products to inform listing and ecommerce improvements.

Master's in Accounting from Indiana University, Kelley School of Business, completed in May 2017.

MBA with a Market Research focus from Hofstra University, completed in May 2015.

Bachelor's in International Trade from Zhejiang University, completed in May 2013.

Bachelor's in International Trade from the University of Indianapolis, completed in May 2013 as part of a dual-degree program.