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Maksim Dudarev

@maksimdudarev

Head of marketing driving scalable IT and EdTech growth through full-funnel performance, content, and email.

Zimbabwe
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What I'm looking for

I’m looking for a marketing leadership role where I can own full-funnel growth—paid placements, short-form video, CRM/email, and analytics—while leading a strong team to scale audiences, improve conversion, and deliver measurable revenue impact.

I’m a Head of marketing building scalable IT and EdTech growth systems across social media, paid placements, email, performance creatives, partnerships, and content operations. I’ve managed 60+ Telegram channels, scaled a 2M+ multi-channel audience, and led teams of up to 15 people while managing a ~$60K monthly advertising budget.

My work focuses on full-funnel strategy and analytics-driven optimization—turning underperforming channels into stable growth, improving paid-placement conversion from 0.5% to 3%, and raising email open rates from 3% to 10% through testing and segmentation. I also grow short-form video performance (Reels/TikTok) and coordinate creative production and partner marketing across B2B and B2C.

Experience

Work history, roles, and key accomplishments

PE
Current

Head of marketing

Proglib (IT & EdTech)

May 2024 - Present (2 years 2 months)

Owned full-funnel IT course growth, managing paid placements, partnerships, analytics, creative production, and contractors. Managed 60+ Telegram channels and led CRM/email campaigns for 20K–36K+ recipients, contributing to about $1M in annual revenue through course funnels.

DA

Social Media Marketing (SMM)

DataArt

Sep 2021 - Aug 2023 (1 year 11 months)

Developed promotion strategy and content plans for online and offline channels, including launching ad campaigns and giveaways. Managed internal teams and external contractors for design, video, and web production; reduced lead cost via creative optimization and performed market analysis and UX improvements.

Education

Degrees, certifications, and relevant coursework

Maksim hasn't added their education

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Tech stack

Software and tools used professionally

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