Maksim Dudarev
@maksimdudarev
Head of marketing driving scalable IT and EdTech growth through full-funnel performance, content, and email.
What I'm looking for
I’m a Head of marketing building scalable IT and EdTech growth systems across social media, paid placements, email, performance creatives, partnerships, and content operations. I’ve managed 60+ Telegram channels, scaled a 2M+ multi-channel audience, and led teams of up to 15 people while managing a ~$60K monthly advertising budget.
My work focuses on full-funnel strategy and analytics-driven optimization—turning underperforming channels into stable growth, improving paid-placement conversion from 0.5% to 3%, and raising email open rates from 3% to 10% through testing and segmentation. I also grow short-form video performance (Reels/TikTok) and coordinate creative production and partner marketing across B2B and B2C.
Experience
Work history, roles, and key accomplishments
Head of marketing
Proglib (IT & EdTech)
May 2024 - Present (2 years 2 months)
Owned full-funnel IT course growth, managing paid placements, partnerships, analytics, creative production, and contractors. Managed 60+ Telegram channels and led CRM/email campaigns for 20K–36K+ recipients, contributing to about $1M in annual revenue through course funnels.
Digital Marketing Manager
MaxPowerMicrogreens (USA)
Mar 2025 - Oct 2025 (7 months)
Launched and managed international advertising for farming, restaurant, and lifestyle projects using Meta Business Suite. Created video creatives for a U.S. audience and improved reach and profile activity by 20–30%.
Content Producer
Sabellino (Fashion)
Aug 2023 - May 2024 (9 months)
Selected, hired, and onboarded a content/marketing/production team and developed a media plan aligned to the target audience. Organized photo shoots and supervised video production for catalogs, promos, and social media while securing placements with editorial teams.
Social Media Marketing (SMM)
DataArt
Sep 2021 - Aug 2023 (1 year 11 months)
Developed promotion strategy and content plans for online and offline channels, including launching ad campaigns and giveaways. Managed internal teams and external contractors for design, video, and web production; reduced lead cost via creative optimization and performed market analysis and UX improvements.
Education
Degrees, certifications, and relevant coursework
Maksim hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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