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Malene Madsen

@malenemadsen

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Commercial & Marketing Lead at Abroader, growing traffic 43% and cutting landing-page visit costs 32%.

Denmark

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At Abroader, I own GTM, marketing and commercial strategy across six European markets. I grew traffic 43% and cut cost per landing page visit 32% through testing, while building the full funnel from acquisition to retention and partners.

Previously, I ran field marketing at Adobe and partner marketing at Microsoft, connecting campaigns, events and sales to demand and pipeline. At Google, I managed agency partners and enterprise advertising accounts; earlier, I founded Corellage, a marketing consultancy for B2B clients in Europe, and grew revenue 3x through repeat clients and wider services.

Experience

Work history, roles, and key accomplishments

Current

Commercial & Marketing Lead

Current

Abroader

Jan 2024 - Present (2 years 10 months)

Owning GTM, marketing and commercial strategy in 6 European markets. Leading marketing, sales and specialists across CRM, content and ads, and building the full funnel from acquisition to retention and partners.

GTM Marketing Strategy Commercial Strategy CRM Content Marketing Advertising

Funnel Management

Acquisition Retention Partnerships

Field Marketing Specialist

Adobe

Jan 2023 - Dec 2024 (1 year 11 months)

Ran field marketing programmes across key European markets, owning event budgets, agencies, speakers and logistics with sales. Followed up leads with sales and built joint and localised campaigns across Nordic and EU markets.

Field Marketing Event Marketing Budget Management Agency Management Sales Alignment Lead Follow Up Campaign Management Localization

Partner Marketing Manager

Microsoft

Jan 2022 - Dec 2023 (1 year 11 months)

Ran partner marketing for Microsoft's top enterprise partners, owning joint marketing budgets and campaign plans. Drove demand through campaigns, events and activation, and built lasting partner relationships that grew joint investment.

Partner Marketing Co Marketing Budget Management Campaign Planning Demand Generation Event Marketing Relationship Management

Performance Marketing Manager

NORD Investments

Jan 2022 - Dec 2022 (11 months)

Owned paid acquisition on Google, Meta and social with a focus on ROI, managing budget and tuning CAC, conversion rates and funnel efficiency. Ran CRO tests on landing pages, creative and user journeys, and added affiliate, influencer and referral channels beyond paid media.

Performance Marketing Paid Acquisition Google Ads Meta Ads Social Media ROI Optimization Budget Management

CAC Optimization

Conversion Rate Optimization A B Testing Landing Page Optimization Affiliate Marketing Influencer Marketing

Referral Marketing

Agency Partner Manager

Google

Jan 2021 - Dec 2021 (11 months)

Managed Google's largest agency partners in Denmark, growing partner investment across Search, YouTube and Display ads. Designed training and activation programmes for partner teams and advised partners on media planning, optimisation and growth.

Partnership Management Agency Management Search Advertising YouTube Advertising Display Advertising Training Activation Media Planning Optimization Growth Strategy

Account Strategist

Google

Jan 2020 - Dec 2021 (1 year 11 months)

Managed 100+ enterprise advertising accounts across Google Ads, overseeing USD 2.3M+ yearly spend across Search, Display and Video. Provided consultative advice on customer journeys and conversion rates, using data to find growth opportunities and retain advertisers.

Google Ads Account Management

Enterprise Advertising

Search Advertising Display Advertising Video Advertising Budget Management Consultative Selling Customer Journey Conversion Rate Optimization Data Analysis Retention

Director & Founder

Corellage

Jan 2015 - Dec 2019 (4 years 11 months)

Founded and ran a marketing consultancy for B2B clients in Europe, delivering GTM and branding for banks, hotels and public clients. Built cross border consultant teams and repeatable delivery, growing revenue 3x through repeat clients and wider services.

Marketing Consultancy

B2B Marketing Go To Market Strategy Branding Team Building Cross Border Operations Revenue Growth Customer Retention